The past six months led me down an interesting path. In effort to be more productive, I disconnected myself from most social media. You know what happened though?
I became disconnected… From client opportunities, collaboration opportunities, and from my business.
I know when I said, “disconnected from my business” I may have been confusing, considering I disconnected from most social media in order to work IN my business..
(Before I proceed, I want to remind you that I am all about a positive mindset. I am not going to dwell on the past, but am going to use the lessons below as a reminder to stay connected in the future.)
But that’s the point. I was working IN my business rather than ON it. I lost sight of the big picture because I was so busy working on the nitty gritty within it.
I became disconnected from the community who helped me get to where I am today, and missed out on so many of my friends’ big launches. I missed out on collaborations that happened between people in my network that I could have been a part of, and I disconnected myself from possible income streams.
Let me tell you… Disconnecting myself from possible income streams HURTS, not to mention the other lost opportunities.
Building a service-based business can’t happen when you’re in a vacuum. Focusing ALL your attention on productivity within your business or the businesses of your clients disconnects you from a world of opportunity that is waiting to be discovered. And as a small business owner, you constantly need to be concerned about staying connected to future opportunities, especially for when a current project ends.
And they do end.
There is nothing more satisfying that seeing a product or project launch and succeed. I LOVE seeing clients meet their goals. When they win, I win. But I – or we as small business owners – can only continue winning when we are an ever-present figure in the view of our prospects.
Disconnected x’s 2
Before you decide to limit your social media induced distractions, I encourage you to create a Pro-Cons worksheet on what you will gain/lose from doing so.
Consider the following questions:
- How many of your current clients/customers came from social media?
- What is your average contract length with your clients?
- How often do you need to bring in new clients in order to sustain yourself (and your bank account)?
- If all of your social media leads dry up today, what will you do to keep your utilities from being disconnected?
- Are you willing to temporarily put on hold any of the relationships you have fostered on social media? What opportunities may you miss out on by doing so?
- What automation can you set into place to keep yourself visible? (Reminder, you may NOT post to Facebook groups that are not your own using social media scheduling tools.)
- Is there a way to cut back rather than completely disconnecting yourself?
I am an introvert, I can’t deny it. But the last side effect of disconnecting myself from social media was the loss of social interaction outside of those in my house and the clients I spoke with on a regular basis. I found I missed connecting with my peers. Do I want to go out with them every night? NO! But as a caring person, I missed hearing what those in my entrepreneur communities were up to and supporting them through their trials and triumphs.
Want to hear something awesome about disconnecting though?
Upon re-connecting I realized just how much people did/do appreciate my support and feedback. And I LOVE the “You’re back! Where have you been?!” messages!
Want to know a little bit of what I was up to during my period of disconnect? See below!
30-Day Abundance Challenge – Get ready to live in a spirit of abundance as you journey through 30 daily assignments and connect in my private Facebook community. Sign up HERE.
Fill Your Funnel With Twitter – Learn how I’m bringing 150-200 new leads into my marketing funnel MONTHLY in my new, six-lesson online course. Get the know-how you need for only one payment of $97 HERE.
Kim Sutton is the Managing Partner and Chief Everything Officer of The Sutton Companies, including Sutton Strategic Solutions and Sutton Creative Studios. She is a graduate of The School of the Art Institute of Chicago where she earned her Bachelor’s Degree in Interior Architecture.
An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. When it comes to client work, Kim especially enjoys helping her clients develop innovative marketing strategies and sales funnels, particularly when they are using Infusionsoft to automate all the heavy lifting. To find out how you can further develop your company’s marketing and automation strategies schedule a 1-hour Business Boost Strategy Session by clicking here.
In her free-time, Kim cherishes the time she gets to spend with her husband, Dave (her business partner), and five children. She also enjoys reading, knitting, writing and playing video games.