Last week I had a dream I was trapped in a tournament bracket. No, I don’t mean I was a playing in a championship where I was one of the competitors, nor do I mean I was stuck in March Madness picking my NCAA teams.

No, I was literally trapped, standing, on a city-sized tournament bracket of life having to make the decisions that determined which way my life meant.

Pretty deep, yea?

Many small business owners often fall into a trap of analysis paralysis. The victim stands at a crossroad trying to decide if they are going to take route “A” or route “B.” Often the paralyzing thought is that once the decision is made it is final and there is no going back.

However this often isn’t the case.

Running our small business shouldn’t feel as though we are trapped in a tournament bracket. Just because we make a decision doesn’t mean we are committed to it for all of eternity.

Could a decision we make cost us time and money? YES! But no decision we make can’t be undone. Well… Almost any decision. I say almost because… Well… I’m human… I have five kids and I’m on my second (and final) marriage. I’m not giving my kids back and after our previous failed marriages I would like to think Dave and I have the whole successful marriage thing ironed out.


Last night in my dream I was trapped in a tournament bracket. I had to decide the personality traits I wanted to possess and the ONE specialty my business was going to focus on. I had to choose ONE child and one place to live. After I made any of these decisions there would be no turning back.

I remember standing in my dream, staring at the bracket laid out on the ground ahead of me (like a subway map drawn on the ground), and trying to escape.

Amusingly enough, each and every time I started to feel relief and the possibility of escape in my dream, Dave put his arm around me in real life and I was suctioned right back, trapped in the tournament bracket again.

I was happy when morning came.

Every day I work with clients who put too much time into an upcoming purchase decision or spend too much time dealing with poor purchase decisions from the past. In the case of the latter, they are trying to make purchases which aren’t serving their best interest work for them rather than finding a solution which would work better.

Please, for the love of all that is… whatever… let me give you a few reasons why you should (or shouldn’t) make a decision…

DO make a decision and commit when the decision is bottlenecking you from making further progress on your project or life goal

DON’T make a decision when you feel pressured. Our lives are full of once in a lifetime opportunities and experiences.

DO make a decision and commit when you’re over-analyzing and really just need to act.

DON’T make a decision when everybody is telling you what’s perfect for YOU or YOUR business or life. YOU are the only one who knows what’s right for you.

DO make a decision when the decision feels right in your heart.

DON’T make a decision just because a scarcity timer at the top of a website is telling you to. Believe me, there will always be another opportunity.

Our lives are full of moments when we have to make decisions. According to research, we are responsible for making approximately 35,000 decisions per day. Can you imagine how long it would take just to open our eyes in the morning if every decision took as long as that ONE decision you’re delaying making right now took?

Our lives are not tournament brackets. There IS turning back if we make a poor decision now, and there ARE do-overs. No, it won’t be the same time and place as when we made our initial choice. However, we ARE free to change our mind and choose a different route at any time.

Just because we make a bad decision doesn’t mean we get sent to the losers bracket. The greatest success stories followow a road paved with poor decisions and failures. Allow yourself the freedom to make a spontaneous decision that feels good to your heart along the way. After all…

We are NOT trapped in a tournament bracket with only two options, win or lose. We are here to enjoy the game and experience of life.


Are you ready to stop analyzing and start acting? Are you ready to enjoy life whether you’re winning or losing? Sign up for a complimentary 30-minute Positive Productivity Coaching Call at


Kim SuttonKim Sutton is a Digital Marketing and Launch Strategist and owner of The Sutton Companies, which includes Sutton Strategic Solutions and Kim Sutton.  A graduate of The School of the Art Institute of Chicago, she is passionate about helping business coaches, life coaches and speakers spread their messages and products to those who need them.

An avid reader and passionate learner, Kim is constantly researching, studying and developing business improvement strategies. You are invited to schedule a complimentary 30-minute Strategy Session by clicking here.

In her free-time, Kim cherishes the time she spends with her husband, Dave, and five children. She also enjoys reading, knitting, writing and playing video games.

Join Kim’s Private Facebook Group, The Positive Productivity Mastermind here.

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