PP 014: Establishing a Successful Mindset with Randi Pierce

Randi Pierce, Master Business Coach and Soul Guide to Gutsy Women and I chat about the tools, techniques and mindset necessary to break through to your next level of business success.

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Episode Transcription

Kim: Well thank you so much for coming back for another episode of Influx Academy where you can learn how to get better leads, bigger launches, and larger profits. I’m Kim Sutton with Sutton Creative Studios and the Influx Academy, and I’m so pleased to welcome our guests today, Randi Pierce.

Randi is a business revolutionary and soul guide to gutsy woman coaches and creatives. Welcome Randi.

Randi Pierce: Kim thanks for having me here.

Kim: I am so honored to have you here. You were probably one of the first people that I actually met when I started participating in Facebook groups last year.

I don’t know why it took me so long to get involved with Facebook groups, but I think it was right about the same time as you were either launching or relaunching your 10 Day Cash Flow Challenge, and let me tell you that made such a huge impact in my business, so thank you.

Randi Pierce: You are so welcome, and that’s exactly why I designed it. It’s just pure content, and it’s just an awesome way to support women like you who just they need the right piece of information at the right time to breakthrough.

Kim: Oh absolutely. You’re welcome. So could you tell… Could you tell me and the audience how… How did you develop the cash flow, The 10 Day Cash Flow Challenge. Like, how long did it take you to put that together, and where… did people keep on requesting that information from you? Or how did the whole idea come about?

Randi Pierce: Well, like a lot of what I do in my business, it was actually a divine download, a very strong intuitive nudge whatever you want to call it. I had an inkling to get women in my space – and this was really.

That 10 day Cash Flow Challenge was one of the stepping stones to me building my business to where I am today – which I am on my way to seven figures – and I have to say, that following that intuitive nudge, it took me 24 hours from idea to get that group set up, and I had twenty three women or something within 24 hours. And listen, I just taught what I knew about money and mindset and receiving money and finding clients and all the good stuff that happens when you really get your…. I want to say your head on straight and your feet on the ground and.

Within the first seven days of the challenge, a handful of women had generated twelve thousand dollars in sales. I had no idea that was going to happen, but it was so awesome to watch. And, I think when you came in, it was probably my second or third round running that challenge, and I just did it because I had an intuitive hunch. And my instincts have always just been such gifts in my business. They’ve always led me to breakthroughs and next levels in my revenue, and my next level of serving my clients.

Kim: I specifically remember you asking the group, on one of the daily assignments, or maybe it was just one of the threads, “What would you like your goal to be.”

And I don’t think you even put a time frame to it. And I said a figure, and I said I can do that this week. And you came back and you said, “Kim, you can do that in the next day.”

And sure enough, not only did I do that but I think I times’d that by five. And I don’t remember what the figure was now.

Randi Pierce: Yeah.

Kim: And that just blew me away.

Randi Pierce: Yeah.

Kim: But, I love how you said though, that from the time that you got the idea you just you got the group going, and you had the sign ups and you got going right away. Is that how it normally works for you? Like from idea conception through buildout? And I know there’s… There’s bigger programs and we’ll get to your program that you just launched in a second but… Is that you tend to work? Like when you’re passionate about it can you get it out right away like that?

Randi Pierce: Yes. It’s very much fly by the seat of my pants kind of experience at RandiPierce.com, and I’m laughing because what ends up happening when I really have a strong instinct – and I just know for me and maybe your listeners can relate – Listen, when you have something inside of you… Inside of your belly that’s telling you, “This is your next step.” All I can encourage you to do is to follow it and make it as easy as possible.

And one of the reasons why I started teaching, listen, let’s just forget about time. Forget about the timeline because time doesn’t exist. And I actually come from a very diverse background in sales and an education in crazy topics like nuclear physics, and geology, and studying the earth and understanding how the universe works, and I have to say that that part of my education really helped me understand just how fast you can tap into power that you can’t even explain.

There are still things that rule this universe, and rule this planet, and rule our galaxy that scientists cannot explain. They know what those patterns are, and they know now how to tap into some of that power. But I have to be honest – really getting back to the root of what really drove me to study things like nuclear physics, and geology, to understand how the universe worked and how to tap into energy that you can not explain – really helped me in my business.

And one of the things that I do religiously is when I have a very clear instinct I act on it, and it’s one of the things that I actually taught in the 10 Day Cash Flow Challenge. You probably remember.

Collapse the timeline.

What I tell my clients is this: Go from idea to receiving income as quickly as you can. Now the 10 Day Cash Flow Challenge was an exception. That was a free group. I had no idea what I was going to sell. I had no intention of selling it or offering anything. I just wanted to get women in my space because I had this idea about how I could help them make money.

And you know what it worked.

And then, you know that was one of the things that launched me going back to six figures. And I received private clients from that free challenge. I couldn’t have even predicted that. I just… I followed that instinct. I acted, and I did it within 24 hours.

Kim: That is awesome.

So I have to ask… I suffer – or benefit depending on how you look at it – from chronic idea disorder, meaning I get ideas constantly and then like I have stacks and stacks of them. Do you have the same?

Randi Pierce: Eh, as a creative, I would have… You know, I’m a spiritual, creative kind of gal, but I’m also very practical. And there was a time in my entrepreneurial journey when I had idea overload, but I’ll be honest. It’s pretty focused right now. And I think we just as creatives have to find a way to channel our creative energy, and to understand and to feel into what our next best step is, because I do have a notebook that I keep ideas, and you know, random things that I want to do in my business, at some point.

I have a notebook so that I can get the idea out of my head and on paper and know that I can go back to that notebook at any time to research it, or give it to my team and say, “Find something good in here.” So that gives me mental space.

So really, the only thing that I have now are those really strong instinctive nudges that tell me exactly where my next step is to grow my business and make money is. And those are the actions that I take.

Kim: What advice would you have for channeling all those ideas into the right direction? Because I have to admit – I have that problem where I have all these ideas and… finding… I try to do too much, quite honestly.

Randi Pierce: Right. Well, and as a creative I think we are especially prone to idea overwhelm because we’re tapped, we’re tuned in, and we’re creative spirits. And so we sort of like to flow with the energy and see where it takes us.

The trouble you get into is number one not getting that information out of your head so that you can create that mental space to figure out which ideas to act on and which ones not to. The other thing is, I think it really comes down to pinpointing your core philosophies and your core messages of your brand – for where it is and where you want to go next – and those are the topics that you focus on and share information on and create programs around. Anything other than that gets put aside.

So, that’s a few ideas to help you understand which ones to act on, and how to clear your mental space so that you can begin feeling into this as my next step, and this is where I’m going to go. And know that that will create positive results.

Kim: I love it. I’ve actually had to steer a little bit away from using online note takers. I love Evernote, but I actually had to pull out a white board just so I could stay focused and have it in front of me while I’m sitting at my desk of this is what I’m working on right now. Right?

Randi Pierce: Yea.

Kim: And I do have a notebook as well.

Kim: So tell me about your team. You just mentioned that you… You do pass your notebook or your ideas to your team and pull something out for you. But how many people are on your team right now? And how long did it take to get there?

Randi Pierce: Right now I have a very small team. I have a part time V.A., I have a part time web developer, and I have a part time copywriter. These are all virtual people that I hire as I need them. Where I’m going…. And it took me several years to get there.

I’ve had a part time to a full time V.A. for probably four years. So that was four years into my coaching business before I hired a V.A. – which I recommend not doing. I actually recommend hiring even if you have to stretch it with your monthly income. I would have done it much sooner because it just creates so much space for me to focus on my purpose and serving clients, which is where the money is.

But moving forward, I will probably end up having employees, and that’s a completely different model, and one that will take probably several years to… From the time that your listeners start, that’s usually several years into the process because it’s a big responsibility. You have to make sure that you have a business that’s capable of keeping those people either on employment contract or keeping them, you know, on contract as a virtual team member – ongoing and full time. That’s a big responsibility.

Kim: Oh, absolutely. And then, if you need to let them go, just making sure that you have got unemployment tax or whatever that is to pay for the insurance and whatever you need to when you let them go if you have to.

You have the part time web developer, and I know you just went through, or you’re going through a launch right now – The Supernova Success Club – and I saw that you posted that you had a backup site designed. I’d love to know how you decided to have a second site built – if you did it at the same time at first – and how the whole launch process worked for you this time around.

Randi Pierce: Well to be honest, I really was not that focused on going into a heavy launch. And by a heavy launch, I mean, Listen. We’ve all seen – take B-school for example, right? I mean that is a monster launch that Marie Forleo does once a year with affiliates and a solid team.

I really wanted to go into Supernova Success Club fairly easy because I knew that I would only have virtual cane members that were on contract basis, and I wanted to get it up and running as easily as possible. So I wasn’t really focused on the launch. However, I did do a series of webinars that I’m still actually doing, that will end up feeding more traffic into the success club – because it will be an on-demand learning center, so it’s not time based.

Eventually I will be organizing full-scale launches – probably at the end of the year or towards the end of the year – to spark end of the year, beginning of the year enrollment for large numbers. I mean we’re talking 300 women. So that’s a big thing and that will be in the very near future, in the next six months or so.

In the meantime, I just really wanted to use resources that were available to me. In this case, my webinars, that I could leverage market exposure, list building, getting people into my webinar funnel and then simply up-selling them into the Success club. Now that happened fairly easily, and fairly pain free, but where I did run into trouble was technical issues with building the membership site.

So, we were scheduled… I wanted to launch ahead of schedule which didn’t happen. Which is fine. We still launched on schedule with our official launch date, but the only reason that I built that… I had that second backup site built was because we had issues with the first team that I hired. Which, listen.

This is part of entrepreneurship. I didn’t spend much time with the frustration of that it didn’t turn out the way I wanted it to. And I didn’t spend much time being frustrated at the people that I hired, because I hired them.

So this is where you learn to control your mindset, and you learn to focus your energy in a place that is productive and helps you grow your business. So while it wasn’t a perfect launch, I kept this launch purposely small. I mean I’ve got two dozen women in the success club that I got through you know a series of four webinars very easily. And I wanted to keep this first launch small because I wasn’t quite sure how the membership site was going to be built out.

And I’m glad that I kept it small, because we did run into some issues that were technically based and team member related, and I had to hire a second team to build a backup site which I wasn’t even mad about.

Listen, this happens. I cannot afford to get sidetracked by what went wrong. I’m on a mission to help as many women as I can. I’m on a mission to build my business as fast and as easily as I can. And I have to focus on that. So that’s what I did, and that’s why there was a second backup site.

Kim: I love it. I love that you’re focusing… I mean you’re focusing on the positive, and on growth, and not on the negative. And I think that’s what so many entrepreneurs… They get hung up on being perfect, and if you wait until everything is perfect, then chances are you’re not going to launch. I mean, I don’t know.

Even the huge, huge names – like the people who are bringing in $2 million per launch – I don’t think they ever go through a cycle where they don’t have a mishap, or a technical glitch during a webinar or on a landing page or anything. So I applaud you for rolling with small punches and keeping on going.

Randi Pierce: Well thank you. I appreciate that. And you’re right. No one launches without issues. No one. Ever.

Kim: Oh no.

I forgot to make the log-in page when I just had a recent launch. But, I mean, I’m still trying to do more than I should myself, which as you just said, you know you should hire your V.A. earlier, but I’m guilty of trying to do it myself so I can get exactly how I want.

Randi Pierce: Yeah.

Kim: Right? And I know that’s probably a situation that a lot of your clients are running to – is trying to do it all themselves and… And getting hung up, and, well, to borrow from Todd Herman in this case, doing the $10 activities when they should be, as you said, focusing on the thousand dollar activities instead.

Randi Pierce: Yeah.

Kim: Yeah.

Could you tell us a little bit about the Success Club?

Randi Pierce: Sure. So, one of the reasons why I launched it is because a large portion of my particular market niche happens to be very smart, very strong, self-starter women, who are habitual and chronic do-it-yourself’ers. They are not the greatest at hiring a team to take care of aspects of their business to grow their market reach, and to grow their revenue. And because this is a large portion of my business, and because I understand how important it is to support those women – mostly because I was one of those women for a long time – the important thing moving forward is really to support them in understanding there are only a few key components that you have to master in your business in order to move forward.

And the Success Club is really designed to be an online learning and on-demand learning platform, where women – specifically the women that I serve – can go and learn, right then and there, how to do something, so that they can go and do it, and get it going, and start making money so that they can hire the people that they need to help.

And then obviously move up to the next level of coaching with me, so that I can help support them in growing their business and growing their team – in the most graceful way possible.

Kim: I just want listeners to know that we did not rehearse this interview, that we have not talked about the Supernova Success Club before this call, and now I feel like… This was… I mean it was divine, I feel like. Like, “Hello, Kim. You should probably take a deeper look at this.

I have had teams. I just last year I had… I hired way too fast and I think that’s something that a lot of business owners need to be aware of is… You can pick up too much momentum, and then it’s out of control, because you don’t have it… you can’t manage too much at one time. Right?

So, I did… I did have to cut back a bit, but I am going to have to take a look. I am curious. I’d love to know what… What technology you are using to put your whole program together if you wouldn’t mind sharing that. Like, what are you using for your webinars and your membership platform? Do you mind sharing any of that?

Randi Pierce: Yeah, absolutely. So, for my webinars, I typically focus on Zoom.us. GoToWebinar is a great resource, it’s just not something that I’m prepared to spend, whatever it is, $500 a month on. At some point I may want to go that direction, but for now Zoom.us works perfectly fine for me.

I do a lot of niche marketing, and really paying attention to the needs of my market through some auto-responders and some deep niching email sequences through GetResponse. That is the email platform that I’m using right now.

And I’ll just add this as a little side note – because I’m thinking that most of the women in your community are probably solopreneurs – I was with MailChimp for several years. They’re a great provider. The trouble I was running into was trying to grow my list with that dang double opt-in.

That was really keeping me stuck, and I later read a stat – I think it’s as much as 30 percent of double opt-ins don’t actually confirm their email. So, if you’re using an email manager that requires double opt in – which I do understand Canada does, generally speaking, for any online business – you have to have a double opt in form and that’s fine. Here in the U.S., we can have a single opt-in so I went to GetResponse because I had some flexibility in how I could market, and they had some automation tools that allowed me to deep niche my marketing, which means I can set up sequences that basically send information, or transfer the subscriber, or trigger some activity based on whether or not they open, whether or not they click, whether or not they download them tool.

And so I’m really leaning into niche marketing, and that’s where I’m going from here, because it’s super powerful.

The other thing that I use is… I have a basic WordPress site, but I do have some plugins that allow me to customize my site, and one of those plug ins is a Visual Composer. It’s basically a custom builder. You might be equivalent to Visual Composer that I can think of off the top of my head is probably the Divi builder by Elegant Themes.

Now, I come from a web design background, so I’m technically versed in that way. So, I require a custom site and I want to make it the way that I want to make it, so I use Visual Composer. I have other plugins but that’s the main one.

And I’m trying to think of what else I use. Oh, for hosting I actually go with GoDaddy Managed WordPress Hosting. It’s more expensive then the traditional hosting, but it offers 24 hour monitoring.

So the great thing behind that is, you have added security. I’ve never had an issue with getting hacked anyway, but I think almost everyone who grows their brand to being a million dollar brand with lots of visibility have to prepare for that. But the other thing that I like about the Managed Hosting, is that they monitor it, so if anything happens or if I have too much traffic to my site and it crashes, they have it back up in about two seconds flat. So I do appreciate that.

And unless you can think of anything else that you may have questions about, those are the tools that I can think of off the top of my head that I’m using.

Kim: No, that’s great. Thank you so much.

So what is your biggest recommendation for somebody who’s about to go into a launch?

Randi Pierce: Biggest recommendation for a launch… I would say listen, you’re going to have to put in the effort. You’re going to have to put in the effort, either for years… by yourself… or in hiring a team who can support you. You’re going to work more hours than you want to work. Your back is going to hurt. Your shoulders are going to hurt from sitting at the computer for so many hours. But if you really have something that drives you – a passion for creating a business that really supports your big dreams – and when you have compassion, a passion and compassion for the people that you serve, if you’ve really got those two things, I’m telling, you you will absolutely be unstoppable.

If you are willing to put in the work, if you are willing to get your genius out on paper or in an e-course or you know in some membership site where you can genuinely help people, that is the best thing that you can do for your business, and you will absolutely soar as far as you allow yourself to. But it really has to start with those two pieces: Passion for what you’re doing and passion for your goals.

So at the end of the day, I tell this to my clients all the time, listen. You can have goals, and you can have big dreams, but if you are not mastering your business, you are not making the money that you need to live the lifestyle that you came here to live, on a spiritual level.

Anything that is stopping you from living the life that you want is a limitation. It’s a limitation your potential. It’s a limitation on your spiritual capacity, because you’re really here to be an unlimited being. You’re not here to be limited by money. In fact, that’s the last reason why you’re here.

So you’ve got to master the business, and really get that down, and master serving people and being available to serve more people. And that’s where the work comes in.

So, yes. You will have days when your neck and back hurt you. And listen, you’ve got to push through, and you’ve got to do more than you think you can. You can get a massage after you launch, and after your clients are taken care of.

Kim: I love it.

So Randi, what is… What is the best way for listeners to get in touch with you, or to find out more? Where should they go?

Randi Pierce: Well, they can visit me at RandiPierce.com. You’ll find lots of information. In fact, I’ve often got, you know, something on the home page that is of value, whether it’s to help you get to $10K months, whether it’s to invite you into the 10 Day Cash Flow Challenge, which I still do run a couple of times a year.

And I’m really here to be of service to you, so if you just want to get into the community through some free resources that I have on my front page of my website, that would be the best way to get in contact with me.

Kim: Great. Again that’s RandiPierce.com and I will have that in the show notes.

Randi, I want to thank you so much for being here. It’s been a pleasure. And, I will be I will be checking out the Success Club for myself soon.

Randi Pierce: Awesome.

Kim: Thank you so much again.

Randi Pierce: Thank you, Kim. Thanks everyone for listening. I appreciate you being here.