PP 276: Engineering Inspiration with Cauveé

Before Cauveé became the Inpiration Engineer®, helping others power their full potential, he overcame extreme pain. From being homeless on the street, to suffering severe depression, instituted in an insane asylum, to being featured on Hufflington Post, giving a TEDx talk, speaking for the YMCA, University of Delaware and many more.

As a hybrid lifestyle entrepreneur that is half musician, all strategist, Cauveé is an edutainer at heart. Public speaker, consultant and high performance business coach combo. A Christian servant leader with a mission to EMPOWER 3 billion lives.

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Kim Sutton This is your host Kim Sutton. And I’m so happy that you’re here to join us today. And I’m thrilled to introduce you to our guest, Cauvee. Cauvee is an Inspiration eEngineer and an Edutainer. Did I say that right edutainer not educator. Educater not educator like no.

Cauvee Edutainer.

Kim Sutton Positive productivity podcast is not about perfection. And this is not a failure. Thank you Cauvee for correcting me in our pre chat. Listeners, my systems are not always set up properly. The verbiage is not always correct when emails go out, hey, I’m a person. We’re not all perfect. We need to be inmerfectly imperfect, no, let me try that again.  Perfectly imperfect and embrace that. So when Cauvee actually registered, or signed up to be a guest, the verbiage of my emails actually mentioned Skype. So he was all prepared to be in a quiet space. I want you to know, it was a mishap on my side. But I know that we’re going to have a blast on this podcast. So if you can just forgive the background noise. It is my fault and not Cauvee’s. And with that, Cauvee, I would love if you would jump in and introduce yourself to the listeners and tell us your backstory about how you got to where you are today.

Cauvee Absolutely. Well guys, I really appreciate first and foremost there, Kim, you having me on the show. I love the methodology of being perfectly imperfect or imperfectly perfect, right? We learn, we grow, we progress. I also want to thank you for acknowledging, we’re all learning, we’re all growing and that there is some background noise, so I apologize to guys. I wish we had prevented that. But like you said, we’re going to have an awesome show. So yeah, I go by Inspiration Engineer. What we do is we help people find freedom and fulfillment and we do that using motivational media and creative art. So it’s been just a really fun journey, getting to this point and getting clarity around what we’re building.

Kim Sutton How did you start on this path? What brought you here?

Cauvee So I started out, knowing what I wanted to do very early. And it was interesting how it evolved. So in sixth grade, seventh grade, I was one of those kids where I fell in love with music. My cousin did music, and I was mentoring with him. And my dad would give me these, I call them heroic speeches. Because he wouldn’t be like, you can be anything you want to be dat da da da. You know, this little he wrote, he wrote a speech. And I said to him, when I figured it out, I was like, “Dad, I want to be a musician.” And he goes, “Well, not that.” And I was like really well, right? So anyway, it sparked this rage. And so a lot of my journey was focusing on music solely and trying to figure that out. And so for those that don’t know about the music business. The music business is a monopolized business where record labels basically owned. It’s like old day slavery, right? Like they own the artists. And the artists are like, it’s not like entrepreneurial ism, where the artists are own. So me knowing that, I knew I wanted to be independent. So we sold out our first concert of 1209 people when I was 18. And I thought from that I was like, surely my parents are going to go all in on me at this point. And they still didn’t believe in me and want me to do that. And they were there. They witnessed it. And I couldn’t believe it. So it sent me down this spiraling rage, like I was enraged by it. And most of what we tried to duplicate because a lot of musicians your masterpiece, people that know hip hop, like [inaudible] 50 Cent, Jay Z. All these guys that people admire, they sell drugs to get venture capital, and it’s not knocking them per se. But that just wasn’t what I wanted to do. So I said, I’m going to figure out how I can raise capital. The school made their money when we did it. We did it for the kind of big project. So it was a government project. Don’t ask me how I saw my teacher Mr. Weir on doing a concert for that. But I did my senior year and I couldn’t get paid. So I said, Okay, I’m gonna do this again, in college at Ball State. So if we did 1200, it’s, you know, 12 109, whatever. It’s 45 minutes away, and we can do this again, and we’ll get paid. And so Kim, I’m gonna ask you, the auditorium was 3500 capacity seats. How many tickets would you say that– would you think that we sold for that?

Kim Sutton Well, I want to think positive. It’s a positive productivity podcast, so I’d love to say you sold more than 3500.

Cauvee Oh, I would love that. I love it. I love it. We sold 333 tickets out of 3500.

Kim Sutton [inaudible]

Cauvee Correct. Absolutely. What was interesting at that time I had this really big head. And I needed to be humbled and I think that’s something that really sparked that energy at that time, and what there was a lot of accomplishment during that phase of the journey. And I’m gonna recap here really quickly, but during that phase without an organization, a frat group, or, you know, any school, we were able to get on psu.edu.com like when you went to the website, our face was right there, the concert was well promoted. But I was charging $15 a ticket then. Dave Chappelle came to our school and charged $22 a ticket. So that shows you how egotistical or arrogant my head was then. I was like, it’s a $15 show for college kids. But long story short, from that moment we went into depression and a lot of mental opportunities to overcome and gathered skills. I work for Google University of Phoenix Dish Network and all these different businesses, learning their systems, mastering sales. And then now like I said, to shorten it to not go too long winded. From then until now, we just start piecing all these different things together. There’s music, there’s motivation, following Tony Robbins, all these sales skills. It’s like, how does it all come together? And being that it didn’t actually come together? Nothing really, technically tied together, we can teach those skills, but we created our own lane. So that’s how inspiration engineer came to be. Does that make sense?

Kim Sutton Oh, I love it. I love it. I have to tell you, my husband is a US Air Force veteran. And when he was stationed in South Korea, he actually convince and I don’t know the official ranking of the guy, but he convince the head guy on the bass to allow him to throw a rave.

Cauvee Okay.

Kim Sutton It was not it was not the Rave with drugs and everything. But you know, table, I’m not in music. I won’t sing at a podcast because I’ll get instant unsubscribes. But you know, the black lights, flashing lights, you know, everything he had on contact lenses and crazy colors. And yeah, big old party on bass. And he still joked about it to this day. I don’t know how I pulled that off. So I’m not surprised that you were able to get your teacher to allow you to throw a concert. That’s awesome.

Cauvee Thank you. It was a great turnout. I mean, it was one of the best experiences I think I could say I’ve ever had. And to be that, at that age, and to already experience a certain level of fame. I mean, because in a city of 16,000 people you sold, we sold, we were able to sell out almost 10% of the population of the city. So you know, that was like a big win and the energy there, the love there, the excitement there was just one of those experiences to remember and the pain of what that created really helped us to find our why. Like Simon Sinek talks about, you know, start with why. What is your why. And our why is because they– everybody kind of experiences this. They said you can’t. Somebody your family, or your friend or some mentor told you, you can’t have what you want to have, you can’t be your dream. And that is what inspired us and motivated us and motivates us to this day. And that is one thing that they really created a true clarity as to what our why is and what how we want to serve.

Kim Sutton You can’t just greater push to go prove people wrong. Just I remember my mom telling me not to push or not to touch the pan when she made like muffins when I was four or something. And just because I was told you can’t, don’t do that. I did it, right? And it’s been that way ever since I was a little girl. Somebody tells me I can’t, but if I believe I’m gonna go do it just because they told me not to.

Cauvee I think it depends on the personality, actually. I think that for some people, it’s a motivator. And it’s something that creates for us a way like, okay, like you just said, just because you told me I can’t do this. Oh, it’s done. Like, it’s already done now. Whereas get this. I know a friend of mine, her name is Shelly. And she was telling me about her mother and her mother transitioned out of corporate America or corporate life to go start a business right? When she started this business, she actually had success on this entrepreneurial venture, and on top of financial success, especially. And so all of her friends all of her close, like I guess closest friends came to her and was like, I don’t remember her name. We’ll just call Becky for now, they’re are Becky like, what are you doing? Like you’re crazy. Like you should go back to doing what you do. Like what are you doing? And all that pressure, all that peer pressure. She quit her entrepreneurial venture and went right back to corporate America. And when Shelly told me this, my mouth went to the floor. I was like, What? But what do you mean? Like, it’s one thing, you don’t have success in your venture, it’s another thing you have success, but you don’t have financial success. So not only did she have success, she had financial success. And just because of that social pressure, she quit. And so you think about that now, this is a grown woman, this is someone probably in their 40s to 50s to 60s. And if a person that is that age can experience that, what are children experiencing? What are the little kids experiencing when someone they admire, someone they respect, someone that they listen to for guidance tells them that they can’t, they can’t be? And that’s one of those things that just– just talking about it is pissing me off. And so like, that’s what I mean, like, I think it just depends on the person. And luckily for us, you and I, Kim, we’re the type of people where that is a positive, inspirational force versus a negative.

Kim Sutton Oh, absolutely. And I should modify. When I said that, I’ll go do everything that people tell me not to do. I mean, that doesn’t involve the illegal. So I don’t want to be raising any red flags out there. But there’s totally a mindset thing and a mindset connected to that, and my confidence and my mindset have both evolved even in my adult life. I would have to say even more in my adult life, because it’s taken a lot for me to realize that, yes, I can do anything that I want to do. Some of it may take a hell of a lot more work than I expected, but I can accomplish anything. Cauvee, have you had coaches along the way that have been supporting you and mentoring you to continue growing and get to where you are now? And are they a part of your growth strategy into the future?

Cauvee Such a phenomenal question. Earlier on, we lacked that aspect of it. Now, someone can make the arguments and we’ll probably you have teachers and those people serve as your early, you know, mentors, if you will, and that’s, to me inaccurate. What I look at as a mentor is a person who he or she has accomplished certain things in their lives, and then they coach you accordingly to those specific verticals, or objectives or goals. That’s a true mentor. And for my journey from I would say early on, you know, and you brought up something really interesting I want to touch on too, as far as parenting, right? There’s a certain level of parenting and I don’t have kids, but I know you do, Kim, so I wanted to share this, right? There’s a certain level of parenting where it’s like, I’m the authoritarian and there’s a little bit dictatorship here early on, like stove is hot, don’t touch it, stove is hot. I already know it’s hot, don’t touch it. You’re young, you don’t know. Don’t touch that. And to me the other side of parenting where it’s now we’ve become more friends. And there’s this mentor there. So my parents were mentors when it came to fleshly things, spiritual things, laying down that foundation as to character. But when it came to entrepreneurial ism, when it came to dreams, when it came to going above and beyond and finding excellency there, they lack. So I don’t want to say I didn’t have any mentors, because that would be inaccurate as well. I had mentors for that piece. Once we got into more of like, expanding upon the music side of the journey. And then obviously, where we’re at now, we have definitely grown in our mentor, market or our mentor network that is there that really helps us to reverse engineer strategy, and really deep dive into execution. So hopefully that that answers your question.

Kim Sutton Oh, and that makes a lot of sense. And you know, there there is, as a parent myself, I realized there is that line that we have to straddle, sometimes or a lot of the time, especially I see it with my 12 year old or my 15 year old. You know, I want them to feel like they’re open, they’re able to talk to me, anytime. But they also have to be mentored, they have to understand that. I mean, even this issue of chores, this is like your job, when you get older. If you don’t do your chores, you don’t get rewarded. It’s like doing your job. If you don’t do your job, you don’t get paid. But with that said, the one thing that I’ve been really enforcing with my kids is they’ll be talking, especially my 15 year old will talk about what he wants to be when he’s older. And he’ll talk about, he really wants to be a major league baseball umpire, that is his dream.

Cauvee Awesome.

Kim Sutton However, he knows that that is a very tough field to get into. It’s like being a, you know, a famous musician. It’s gonna be a little bit of I hate to say it this way because I really don’t believe in luck, but there is a little bit of luck. There’s some timing, there’s connections, you know, all of that. Being in the right place at the right time, meeting the right connections, that is what it will take to be an umpire. And I’m all out or like, I’m all forward. Now I’m all for pursuing that. However, on the flip side, he’s like, well, maybe I should go to college for something that’s going to pay a lot. So he comes up with these things. And I don’t even think he has an interest in and I’m like, “Well, why do you want to do that?” He’s like, “Because they pay well.” And I just had to say, I am not going to allow you to pursue a college degree. And maybe, you know, maybe that is not something I should say, but I’m not going to allow you to pursue a college degree for something that I know you’re going to be bored as heck doing in another 30 40 years. Do you really want to be sitting behind a desk doing that just because of money? I just want you to think about it. And I think that’s how so many more parents need to do it. But I think so many people, especially in this day and age have, well, I’m a I’m a suburb girl, so we were sort of raised to go to high school, go to college, you know, work the corporate life. There was never anything about entrepreneurship and following our dreams when we were growing up. And I think there needs to be more of that. Pursue your passion, because there is income to be made.

Cauvee Well, there’s a few things you hit on there, right. So one of the things that was most recent was the art of fulfillment. And that’s one of the things we’re most passionate about trying to teach. And it’s hard to teach, right? Because when it comes to fulfillment, we all know these stories, either personally, or we’ve heard about them, people that have an abundance of wealth, and they’re not fulfilled internally. And I think that fulfillment is an attachment of mental, spiritual, physical relationships and love, and then a purpose. Your purpose attaches to something that you’re really deeply passionate about. That’s what creates that fulfillment. And I think that a lot of people, they have an idea of what they want to do, and they don’t know– Okay, well, what is the road to success to get this. And what I would tell a person and this is something actionable, guys, for all the listeners right now, you may want to write this down, because Kim just said it, but I want to go ahead and just add on to it. Because it’s so important. One of the things that I heard early on was that your network equals your net worth, I think that was said by Zig Ziglar or Jim Rohn. Somebody early on, right. And we know we now take that one step further, we say that relationships, drive revenue, I’m gonna say that, again, relationships, drive revenue. So with that philosophy, if you align yourself to, let’s take your son for an example. He doesn’t know how to get into the umpire world. Okay. Well, what I would do if I was him immediately is I would figure out who are the umpire’s that I even want to be like, right? Start there. What empires do I imagined myself to be. And then what I would do is I would research the story. I would research their journeys. I would reverse engineer their journeys. And then if I was him, and this applies to everybody, then I would go look at what is the industry, right? Like, what is the industry data or the industry, what is it like, and then I would spend as much time in that industry. I tell my niece’s this all the time. There are not too many people that were turned down free work and free labor. So go intern. Just go there and say, hey, I want to bring some value, I want to learn, I want to build and whatever I got to do to bring you some value. That’s what I’m wanting to do. And most people are receptive to that, because they understand in their own journey. They had to do that and then start building those relationships. And that way on the ground level, he could figure out, is this something that I want to do? Or is it not? And that’s what I say to my nieces, like, go play in that field and figure it out. One thing I just want to touch on really quick back on the parenting? What I don’t agree with is this when parents say because it’s what my parents did, my parents had an edge on my back a little bit before that. Majority of our lives were told by someone else, what is in our best interest. It starts out with your parents or your foster parents or guardian or who’s ever watching you. And then it escalates into, you know, the system and the education system and your teachers know what’s best for you. The reality is people don’t know what’s best for you. You already know. So with that stated, you need resources to be able to explore that. And I don’t think my parents should ever say what you or anybody for that matter what you should and shouldn’t do. It should say or look at it or perceive it like, “Okay, this is what you want to do. I don’t know how the hell to do what you want to do. But I’m here as a resource to help put you in the right networks so that you can figure out if that’s what you want to do.” And that’s what I would tell any, any parent or any counselor if that if that if that aligns.

Kim Sutton Oh, I love that. And this is so– if she’s listening, I’m sorry. But no, I’m actually not sorry. My ex husband, my older two sons father actually married the daughter of the president of a big local hospital network. So he’s got connections. So I told my son, talk to your grandpa that grandpa and find out who he knows, because we’ve got the Dayton Dragons here. I’m in Dayton, Ohio, we’ve got the Dayton dragons are my old team, but we’ve got the Cincinnati Reds just, you know, an hour down the road. I’m sure he knows somebody, just like you were saying relationships equal revenue. Yeah. I actually had an interesting situation with a couple of my coaches after I became an entrepreneur. They started to sense that I was interested in following my passion, but they saw that the other side of my business was lucrative and could make quite a bit of money. So they were actually pushing me to make products there. And not to compare them to your parents, but yes, to compare them to your parents, I got a little bit put off, and it didn’t make me happy. You know, I was paying them to help me find success. And then I went through a major life change and was introduced to Danielle Laporte, are you familiar with Danielle Laporte, Cauvee?

Cauvee Not right off hand, if I see I’m a visual kind of guy. So if I see a visual, I can let you know further, but the name doesn’t ring a bell.

Kim Sutton Okay. Well, she’s very much about following your passion being in flow, and not putting too much pressure, she would say it’s so much better than that but that’s basically the gist of it. So I was introduced to her and I realized, you know, I need to follow my heart. I need to stop worrying about income and be focused on making an impact. And everything lined up. And I finally found a coach who is totally in line with that. It’s not about just building the income based product, because their income, you know, the income potential is so great. But it’s about following the passion because the income will follow. And that’s what I want to encourage any listeners to do and I’m sure Cauvee would as well.

Cauvee Absolutely. One of the things that one of my newer mastermind buddies says, and I love it, he says, “Money  follows attention.” So maybe that’s bias, because he’s an actual marketer, or someone that has a marketing skill. That’s what they do for a living, right? That might be a little bias. But I think it’s phenomenal, you know, money follows attention. And it really does. I mean, when you think about an influencer, or a lifestyle brand, or a celebrity, they’re a celebrity because they have influence. So you know, there’s also a value they bring to the table as well, like, we can’t disregard that. But as far as the attention piece, I think that’s very accurate. And I think that everyone doesn’t require or desire, same, you know, influence all that is some people have more of an introverted, you know, lifestyle, and that’s great as well. But I do believe there is some truth to creating influential momentum and influential energy, and being able to get your dreams that way. And when you combine that, I’ll show one more thing with you guys too that was really interesting to me that I heard a long time ago, which this is old school philosophy. Zig Ziglar said, you know, “If you want to get more value, become more valuable. If you want to get value become more valuable.” So the more skills that you acquire, the more philosophies and ideologies that you have, inside of your operating system, which is our brain, the more value you can be. And if you couple that with building a network, you couple that with learning marketing and learning attention, and with social media, it’s kind of hard not to do this now. But if you couple those things together, to me, it’s a win win win. And it’s a it’s a failsafe or a failsafe or fail safe. So that’s what I would encourage listeners to do is to start getting those skills, being valuable, doing some internships and putting themselves in the places where they can really build those relationships and provide value to those relationships immediately.

Kim Sutton Yeah. And I actually want to add, give more value too, to that equation, not just become more valuable, but give more value. I heard a phrase recently that said, “Give in public, sell in private.” And I thought that was so wonderful, because it’s talking about you know, giving, giving, giving. On social media give. Don’t be asking all the time, don’t be pushing yourselves, but it’s only after somebody connects with you, and is obviously interested, then you take the best– then you take the conversation off the public face. More back then, and then you possibly, you know, start talking to them about what you’re selling. I’ve also been hearing, I think the first person that I actually heard this from was Amy Porterfield was just offer so much value up front for free, but they wonder what else there could be if they hired you or engaged in you further, you know, after investing. And I love that, like I don’t want to feel like I’m pushing, pushing, pushing all the time for the sale. Yes, I do have promos at the beginning of the podcast but that’s not turning anybody off. But, hey, it’s my podcast, I can do what I want, right?

Cauvee Right.

Kim Sutton But even everything that I promote is trying to give value. Not trying. It’s is. We have to eliminate try. Do you agree?

Cauvee Absolutely

Kim Sutton Eliminate the word try?

Cauvee Absolutely. We have to be, we have to state it and claim it, like claim it and make it happen. I’m a spiritual guy. So what we do is on the spiritual side, and you know, everybody’s faith, but whatever you believe, like teachers own we’ve got agnostic and atheist friends and all that we don’t judge. We’re not here to do that. But I always like to state it, claim it and then put it in Jesus name. And the disclaimers like the signature on the email, in Jesus name, amen. Boom. Belief done and done. But I think you got to say it. And Biblically, you know, from Biblical scripture talks about the life and death as in the power of the tongue. So if that can be and if one believes that story and believes and even if you’re not spiritual, right? We believe in positive affirmations, right? People talk about saying something and programming yourself. So even on just a natural level, like we there is something definitely to speaking it into existence. One thing that you had said that I wanted to touch on too, is back to giving more value. And when you’re comes from, with all those jobs that I did, we had hired like 33, like, I used to feel really bad being a job hopper. Because I worked for like 33 companies real talk doing sales. And what I would do is I would sit with all the top performers, and I would shadow them and then I would reverse engineer what they said, how they said it with tonality, and so on and so forth. And I wanted to share this because technically, sales people get a really bad rep, right? If you’re selling to manipulate, if you’re not being persuasive, but you’re actually manipulating people are lying, that’s a huge No, No. But with what we’re talking about right now, the reality of the situation is, everybody’s a salesperson. Everybody. People go to jobs, and they sell themselves in a resume, you know, with their resume and what they can accomplish. When you’re a parent or your sibling or your family member, you sell people on ideas, “Hey, I want to go to this movie” “Hey, you should go to this school.” “Hey, you should do this.” We’re always selling ideas. So our philosophy is really everybody’s a salesperson, whether you identify as that or not, because we all went away. Things that go in our favor. So if we can change our philosophy around “selling”, right” It’s nothing more than presenting an opportunity that we believe brings value to both parties, and we are transparent in that effort, then we create what we call the win win win approach, right? And we feed multiple birds with one seat, and that’s what we try to do. And that way it relieves that pressure. It’s like, “Hey, I’ve got an opportunity for you. This is what we’re doing. Do you want to be a part of it or do you not? If you do, great. If you don’t, great. We’re gonna keep moving, somebody’s want to be a part of it.” But it just it totally alleviates that pressure.

Kim Sutton Thank you so much for bringing up if they don’t want to, you know, leave. Because I don’t get it all offended. I’m not worried when people unsubscribe from my newsletter. We can’t please everybody and we shouldn’t try to please everybody. We need to stay with our voice, be transparent, be authentic, and just keep moving forward. Cauvee, what is your vision for this year in your business?

Cauvee Great question. Great question. So our theme this year is Inspiration Engineering. And what majority of people say is like, Okay, well, what is inspiration engineering. And it really ties together edification, right? Speaking light and loving the people, so we start there. And that’s our vision for this year. And this this focus here teaching certain things that we’ve, we’ve validated within the brand within the Empire, because we have an early stage Empire, and validating certain parts to the world, like really bringing in that attention outside of that where we’re going because people want to say, well, what’s the big picture, right? The big picture is to impact 3 billion people. And one of those target markets that marketers say, or people say, is musicians, and we really want to help musicians or creative artists, I should say, people that are more right brained creative to understand, there’s a new way of going about building your art. And when we think about, you know, actually like painting art, right? Like a Vincent van Gogh painting can sell or does sell for $42 million. I’ve never heard of an album which has visual art and audible art selling for anything close to that, right? And so we want to be able to break creatives a way from thinking, “Oh, I need Hollywood. I need Oscars. I need Grammy. I need the record label. I need these things.” It’s like, no you don’t. You have everything that you are that is creative. And if you change your philosophy and understand like more of the entrepreneurial spirit, then you understand what your true value is. And without your art, there is no business. And we get really passionate about that message, without your own, there is no business. And people think they are subject to the owner or the publisher. And it’s like, no, the publisher is technically subject to you, but the way the monopolies ran right now, it doesn’t appear that way. So we want to change that paradigm and create that paradigm shift in people.

Kim Sutton [inaudible] podcast, how are you getting word out about your brand right now?

Cauvee That’s a phenomenal question. Our first year was really about validating this empire thinking, because we were seeing like, you know, we started doing research or like Tony Robbins, and Oprah and Richard Branson. And there wasn’t a lot of content out there on how do you go about building this big vision. Like, how do you do it? And we just started doing it. We started keeping data and track record around each vertical. And there’s this really interesting story. And I’m going to come back to the answer that I haven’t forgotten. But we sat down with this one investor who could look at our data. He was saying, you know, what we were doing and what we were building. And everybody said, this is not going to work, you need to focus on one thing, that’s what everybody said. And I’m like, “No, like, we’re gonna build out each layer of the business.” And so we started doing that, he looked at all the data, he said, “Cauvee, I really think you’re onto something here.” And that was the first person because everybody told us not to do that. That was the first person that really it boosted our spirits. So how we’re going about getting the word out now is we’re aligning other brands, and validating around that. So before you and I got on the call, Kim, I don’t know if this is private. So if I share this with you, but you were talking about Ted, so we’re booking on our tour right now, which is one part of getting the brand out, we just got on two Ted. We have one verbal Ted confirmation, the other ones written down. So we’re going to get on the TED stage this year, God willing, done and done in Jesus name, amen. And we’re gonna tour nationally and internationally. And then the last piece is we’re partnering with certain marketers, and then having them do what they do, delegating and launching content, content content. That’s our strategy.

Kim Sutton I am so excited to hear that you are doing Ted. It’s so amazing.

Cauvee Yes. Yeah, this is so exciting. One thing I want listeners to write down right now, if you still got that pencil and paper, and if you’re driving, no worries, but come back and write this down. One thing that I’ve learned, Kim, is when you get other brands attached to your brand, I think you would agree with me, it boosts your credibility. And I’ll never forget, we didn’t run a lot of ads. But when we were published, there was a story written about us as far as being a Strategic Coach in the Huffington Post. And just because we got in the Huffington Post, everybody was like, Cauvee, and we were humbled by it like no arrogance, no ego, they were like, Cauvee somebody we need to know. Just because they saw the Huffington Post in or name. And so recently also got thrive global to allow us to be a contributor through them because of Ms. Kim actually was was hooking us up, right? So that has now happened and so it’s all about when you start talking about giving value and I want to give you so much credit, Kim, because that was just phenomenal. We got approved from you. And so I want other people to know like that’s the name of the game, you know, learn some skills, get some value, give value and then give it to brands that credit give you immediate credibility and then use that, I guess you could say for leverage or use it for positioning or use it for authority to help others get authority. And now you just keep leveling up your brand and that is the name of the game.

Kim Sutton I know some listeners ears just perked up about thrive global so I do have to ask were you authentic and transparent and just yourself when you submitted? You didn’t go like over professional and what they wanted to hear I hope.

Cauvee I traditionally am so me that it’s a probably sickens people, right? Like I use a lot of slang. I just said dope in your podcast. I don’t do the suit and tie thing very often like I can. We had to create– with inspiration engineering being its own thing, we align with the Eric Thomas philosophy. Eric Thomas is like a hip hop motivational speaker guy. He goes by ET, the hip hop preacher. And he’s like, I’m always in this hip hop mode. So we probably align with that philosophy and we differ a little bit. We think that you can create what we call skins. So for those of you guys that are gamers, or you know you play games, or know about games, there’s like different games like Sims or where you can basically create a player. And usually those kinds of games allow you to pick like five outfits, five styles, right? And those five styles can be your brand, like you can create your more professional corporate style. For us that’s more like a model down the runway. It’s not necessarily suit and tie but it’s more Model S. And then we created our own style where we take like an under armour type of shirt, which is like that coaching with some skinny jeans, pants and then like some modelesque or artistry shoes, but that looks to a corporate and still professional. So I think there’s just different skins. You know, if someone says I’m one of our network masterminds, he was like, man, I haven’t figured out, you know, I’m like, the skater guy. And I don’t really like dressing up all super professional. And I was like, Well, why don’t you, you know, get a stylist and have somebody help you kind of customize something new. And I think one can always do that. But yeah, to answer your question, I’m always transparent 2000% transparency is our core value on that. And at the end of the day, if someone doesn’t like me, then you know, it’s kind of like, hey, screw off type of deal, like, not screw up, that sounds very negative, but you get it. It’s like, Hey, we’re like–

Kim Sutton No. I totally get it.

Cauvee We’re not meant for each other, keep it moving. Like that’s how we do it.

Kim Sutton Right. Yes. And I just want to bring this up to listeners. Llisteners, if you’re submitting to be a contributor, anywhere, please be yourself. Even if you come and you want to be a guest on the positive productivity podcast, don’t put on a face just because you think that it will impress me more. No, I want to know who you are. So to the editors of these publications, like give them your true voice, because this is what you are going to be hopefully producing for their platform in the future. When I started out my business in 2012, I was writing what I thought other people wanted to hear. I was dressing up in a suit, virtually, when I really wanted to write from the yoga pants and T shirt, like be totally transparent. But I didn’t think I could do that. And I can’t remember exactly how Marianne Williamson quote goes, but it’s not doing justice to the rest of the world to hide our message inside either. We’re doing an injustice to everybody, including ourselves to hide that.

Cauvee I think so. I think that the more that we disassociate with who we truly are, like, Lewis Howes has that book out, right, called The Mask of Masculinity, which is about the male demographic, but I think it applies to male and female, I don’t think it’s a gender based thing. You know, we go into these interviews, or we go to these opportunities, and we’re just someone who we are not, like, that’s just what we do. And we’re traditionally used to doing that here in the United States. I think that could differ, you know, country to country, or ethnicity to ethnicity, you know, culture based whatever. But in the United States in America, that’s what people are used to doing. They’re used to being something that you’re not in the “business world”. And then in the personal world, you’re someone totally different. I think the more that, again, we can align who we are, because there’s not two lives, right? Just one life. Your one person. There’s not really two lives, even though that’s how people get it. But the more that we can align to our true nature, I think that’s when we really can feel fulfilled, and that loss at peace.

Kim Sutton Absolutely. Definitely. I love that. I haven’t read that. I’m gonna have to– listeners, all the links that we’ve talked about, all the books that have been mentioned, and all the mentors will be in the show notes, which you can find at thekimsutton.com/pp276. Cauvee, this has been an incredible chat. Thank you so much for joining me on the Positive Productivity Podcast. Where can listeners connect with you learn more, yeah, we’re gonna get to know you more?

Cauvee Yeah. We try to be on all platforms. So I really I do not like it when somebody says, because we’re using it as an artist up of like, Google me. I hate when somebody says that. But if they were like they wanted to access like the SoundCloud and all the different things, everything’s under Cauvee C-A-U-V as in victory, E as in elephant, E as in elephant, so Cauvee. They can also go to just Cauvee.com/about. They can go there as well. And then we have Cauvee.com/theproductivitypodcast, and they can get some additional resources there, you know, as far as some giveaways we want to give specifically to your audience. So those would be the three places they can go for us.

Kim Sutton Listeners, once again, if you’re driving or on the elliptical, please don’t try to write this down. I know that me writing on the elliptical would not be a good site. I would be down for weeks afterwards. But all of the links that Cauvee just mentioned will be in the show notes again at kimsutton.com/pp276. Cauvee, again, this has been incredible. Thank you again. Do you have a parting piece of advice or a golden nugget that you can offer to listeners?

Cauvee Yes, I do. I want to share with them and you guys listening right now this quote from Ralph Waldo Emerson. It’s how we do everything. And I think it’s so powerful. And he says, unfortunately, it’s not a co gender quote, but I want to give you guys the quote as a co gender quote. So he goes, “As to methods, there may be a million in some, the man who can successfully grasp the principle may successfully select his own methods.” So again, that’s at methods there may be a million in some, the person that can successfully grasped the principle may successfully launch his own methods. That came out totally backwards but you got that.

Kim Sutton You have now made the blooper real.

Cauvee I am ready to go. Let’s go. Thank you for bloopers. I love it. I love it.

Kim Sutton Yeah, definitely.