PP 450: Perry Marshall, Author of 80/20 Sales and Marketing

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“Never try to sell to someone that you haven’t already been yourself.”

Perry Marshall is a business consultant and best-selling author whose books include “80/20 Sales and Marketing” and “Ultimate Guide to Google AdWords.” Listen in as Kim and Perry discuss his 80/20 Principle. To put it simply, 80% of your results come from 20% of your effort. However, the exciting thing is that the concept of 80/20 is everywhere and Perry will tell you more about that in this episode. Tune in today!

Highlights:

6:35 “Never try to sell to someone that you haven’t already been yourself.”
7:29 How to be successful? Find a niche that nobody scratched for you.
15:07 You want to occupy the #1 position in people’s brains.
22:33 What you need to do is fail fast.
22:46 “You learn not to get enamored with the ideas, you learn to get enamored with the execution of the idea.”
33:46 Not everything is equal!
37:38 The 20/120 Rule – 20% of your clients make 120% of your profits.
38:47 What if you get rid of the money-losing 10% of products, employees, vendors, & customers. Your business could be more profitable by subtraction.
40:10 Applying the 20/120 Rule.