PP 450: Perry Marshall, Author of 80/20 Sales and Marketing

Perry Marshall is a business consultant and best-selling author whose books include “80/20 Sales and Marketing” and “Ultimate Guide to Google AdWords.”  Listen in as Kim and Perry discuss his 80/20 Principle. To put it simply, 80% of your results come from 20% of your effort. However, the exciting thing is that the concept of 80/20 is everywhere and Perry will tell you more about that in this episode.  Tune in today!

Highlights:

6:35 “Never try to sell to someone that you haven’t already been yourself.”  
7:29 How to be successful?  Find a niche that nobody scratched for you.
15:07 You want to occupy the #1 position in people’s brains.
22:33 What you need to do is fail fast.
22:46 “You learn not to get enamored with the ideas, you learn to get enamored with the execution of the idea.”
33:46 Not everything is equal!
37:38 The 20/120 Rule – 20% of your clients make 120% of your profits.   
38:47 What if you get rid of the money-losing 10% of products, employees, vendors, &  customers. Your business could be more profitable by subtraction.
40:10 Applying the 20/120 Rule.

Connect with Perry

Website: https://www.perrymarshall.com/
LinkedIn: https://www.linkedin.com/in/perry-marshall-54956041/
Twitter: https://twitter.com/perrymarshall
Facebook: https://www.facebook.com/perrymarshallcom
Youtube: https://www.youtube.com/channel/UCjyswihlbUEOTI2aHcpiK4w

Resources Mentioned

People:
Cliff Ravenscraft

Book:
The 80/20 Principle by Richard Koch

Perry’s Books:
Evolution 2.0 

Quotes

6:35 “Never try to sell to someone that you haven’t already been yourself.”  

22:46 “You learn not to get enamored with the ideas, you learn to get enamored with the execution of the idea.”

Episode Transcription