PP 514: Strategize Your Digital Marketing with Rev Ciancio

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“Be awesome at two things and outsource everything else.”

The first part of Rev Ciancio’s career was in the entertainment business where he learned a lot about digital marketing in its early years and owned multiple agencies of his own. Eventually leaving the entertainment world, he switched to hospitality and now is the Director of Industry Insights at Yext, providing tools to help companies both large and small manage their public information online. Join us as we discuss some of the biggest mistakes he finds businesses making, three factors that generate your search results, and how to achieve more reviews without asking for them.

Highlights:
02:06 The condensed version of his journey
11:30 Don’t forget about local marketing
16:08 How internet searching works
20:44 Generate more reviews without asking for them
30:17 Delegation is important

Join @thekimsutton and @revciancio as they discuss some of the biggest mistakes he finds businesses making, three factors that generate your search results, and how to achieve more reviews without asking for them at https://www.thekimsutton.com/pp514 #podcastClick To Tweet

Connect with Rev

Website: https://burgerconquest.com/
LinkedIn: https://www.linkedin.com/in/revciancio/
Twitter: https://twitter.com/revciancio?lang=en
Facebook: https://www.facebook.com/revdavidciancio/
Instagram: https://www.instagram.com/revciancio/?hl=en
Email: https://www.yext.com/blog/author/rev-ciancio/

Resources:

Teamwork

Quotes

36:47 “Everybody has some level of influence.It’s just in terms of, this is part of what is in my course, understanding what’s your goal for working with influencers because then you will know how to reach the right people. It’s not about how many followers they have, it is about the connection they have to their followers and the actions they take if a person suggests something.”

43:31 ”Be awesome at two things and outsource everything else.”