PP 659: From Legalese to Legal Ease with Joey Vitale

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“You don’t get trademark rights through the trademark registration process. The way the trademark laws work, is just by using a word or phrase in your business, you automatically get common-law trademark rights to it.” – Joey Vitale

Does legal jargon confuse the heck out of you? Do you wonder if you need a LLC to trademark any pieces of your business? If you answered ‘yes’ to any of the above, this is the episode for you!

Kim Sutton and Joey Vitale, the owner of Indie Law, dive into a yawn-free, easy-to-understand conversation about protecting our businesses assets. You’ll hear about Kim’s own struggles in her business, how many business owners assume (and act) incorrectly, and the truth about trademarks.

Highlights:
07:44 Becoming a lawyer
10:20 Contracts
12:20 Pre-call questions
15:15 Mutual integrity
19:31 The legal stuff businesses should do
21:27 To LLC or not
23:08 Co-mingling assets
29:50 Getting to the heart of trademarks
43:37 What can you trademark?
50:24 Figuring out the time levers

Listen as @thekimsutton and @joeycvitale, the owner of Indie Law, dive into a yawn-free, easy-to-understand conversation about protecting our businesses assets. https://thekimsutton.com/pp659 #positiveproductivity #podcast #businesslawClick To Tweet

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Resources:

ShePodcasts Live
Molly Mahoney
MeetEdgar
Trademark Training: joeycvitale.com/training

Inspirational Quotes:

“One of the things that I’ve learned about contracts is that having a strong contract is only half the battle.” – Joey Vitale

“Most businesses that are around for over a decade are on the receiving end of some kind of a lawsuit in their lifetime.” – Joey Vitale

“If you file for a trademark application at the federal level and the government accepts it, then those common-law weak rights you have get amplified so that you now have exclusive rights nationwide — not just to that name but to anything that’s confusingly similar to it.” – Joey Vitale

“I found it’s really helpful to think about my time as a business owner and what I’m doing with that time.” – Joey Vitale

About Joey Vitale:

After years working in the courtroom, Joey decided to embrace his creative side and his peacemaking skills to practice law on his own terms. He got tired of watching creative people with great ideas get taken advantage of by others. Joey has seen too many business owners fail by not being proactive about protecting their businesses — amazing creatives who lost their brands and businesses because certain protections weren’t put in place.

Today, he empowers talented entrepreneurs and maximizes their success. He works with professionals and protects their peace of mind through entity formation, trademark registrations, contract drafting, and other fundamental legal needs for small businesses.