PP 394: Rina Shinn, Owner and Medical Director of Adonis Cosmetic Surgery and Spa

“Our point is to become a psychiatrist with a knife, actually.”  

A Harvard graduate, a trauma surgeon, and now the owner and medical director of Adonis Cosmetic Surgery and Spa, Dr. Rina Shinn was a real go-getter from the start.  She graduated Harvard in just two years and went on to have a successful career as a trauma surgeon and Chief of Surgery. When her hospital faulted, she was forced to make a tough decision: go back into trauma surgery, working up to 100 hours a week, and give up her personal life with a one year old at home or leave the familiar behind and open her own business.  Listen in as Rina and I discuss her education, her early career and how she ultimately made the decision to transition away from a guaranteed paycheck in order to open her own cosmetic surgery and spa center and balance her professional and personal responsibilities.

Highlights:
5:58 Learning to recognize the truths behind why patients really wanted cosmetic surgery  
7:11 Dr. Maxwell Maltz coined the term “self image” in the 1960’s  
7:19 Unless we change the self image that’s inside, anything you do on the outside won’t make a difference
7:43 Recently divorced?  Better to postpone cosmetic surgery   
9:29 The symptoms are being treated, but the cause is not (Kim Sutton)   
17:26 Hard work & long hours and still great job satisfaction   
21:50 A scary situation – transitioning away from a guaranteed salaried surgical position  
22:21 A spiritual transformation is necessary
22:46 Learning new things when you’re 50 isn’t easy  
23:23 No one’s grading the entrepreneur
24:41 When it’s your own business, make your own decisions
28:01 A psychiatrist with a knife
31:22 Having the correct team
35:44 Don’t scare yourself

Listen in as @thekimsutton has an informative conversation with Dr. Rina Shinn about finding a happy medium in your work-life balance, even if it means giving up what's 'always been' for unchartered territory. http://www.thekimsutton.com/pp394 #positiveproductivityClick To Tweet

Resources Mentioned

PP 391: Hiring Slow and Firing Fast: http://www.thekimsutton.com/pp391  

Books:
Psycho-Cybernetics by Dr. Maxwell Maltz, MD, FICS: http://thekimsutton.com/Psycho-Cybernetics

Quotes

5:43 “In cosmetic surgery … quite often, what they’re not saying behind that request is not that they really wanted to have bigger boobs or have a different face, but they were just cheated on or their husband or boyfriend left for a younger person and they just don’t feel desirable anymore or feel beautiful anymore and so all they want is just somebody to tell them they’re still beautiful and that they’re still desirable and worthy.”     
28:00 “Our point is to become a psychiatrist with a knife, actually.”  

Episode Transcription

Coming soon!