PP 490: Learn How to be Smart with Your Money and Marketing with Jacob Baadsgaard

“It’s not about when, it’s about how we get there. Then I think we can all enjoy the journey a lot more.”

After graduating from college Jacob Baadsgaard helped Fortune 500 Companies track analytics. While digging through data and sorting through common mistakes, he had his “Aha” moment. He decided to teach companies how to be smart with their money and help them with their marketing data. Tune in as Kim and Jacob discuss some common mistakes he has found companies make, big hurdles and how to get over them, and his number one question when interviewing.

Highlights:
00:44 The “Aha” moment
05:53 Common mistakes companies make
11:15 Going from 1 person to 120
20:48 Leaping over those hurdles
24:30 Disruptive Advertising
30:24 Allowing for time off
38:27 Two tips for a leg up

Tune in as @thekimsutton and @jakebaadsgaard discuss some common mistakes he has found companies make, big hurdles and how to get over them, and his number one question when interviewing .http://www.thekimsutton.com/pp490 #positiveproductivity #podcastClick To Tweet

Quotes

04:26 “If you can focus every marketing dollar towards channels that are producing sales for you, obviously you’re going to get a lot better bang for your buck. It’s going to allow you to grow faster because your dollars are working so much more effectively for you.”

24:37 “When done correctly, a company can spend less and outperform competition from a marketing standpoint.”

41:44 “It’s not about when, it’s about how we get there. Then I think we can all enjoy the journey a lot more.”

Episode Transcription

Coming soon!