PP 521: Know What a Good Referral Can do for You with Stacey Brown Randall
“When we force a requirement around a referral, it’s just not going to work, because what we have to understand, the human dynamic and the psychology why a referral actually happens? It’s not about us.”
Stacey Brown Randall would claim that she had her masters in Communication and Ph.D. in business failure, but this is where it all started. Coming from a family of entrepreneurs she knew she wanted her own business but just didn’t know where to start. She moved on to be a productivity coach and focused her energies on helping new businesses and solopreneurs. Now she has created a new business by teaching people how to generate referrals for their businesses without even asking.
Stacey will be talking about how she started; her journey and the truth about what referrals can do for your business. She will also be discussing with Kim why you need to take care of the people who refer you and the famous 5 steps of Stacey Brown Randall’s program.
01:33 What is Stacey Brown Randall all about?
07:25 The truth about a referral and what it can do for you
14:13 Stacey’s beginnings
26:00 Learn to balance your pricing with what you know about
31:59 Generate more referrals without asking
07:25 “When we force a requirement around a referral, it’s just not going to work, because what we have to understand, the human dynamic and the psychology why a referral actually happens? it’s not about us.” -Stacey Brown Randall
12:37 “Getting a referral for something that you need helps you eliminate the fear that you’re going to make a mistake, and you’re going to waste your money.” -Stacey Brown Randall
24:55 “When you do great work, which is also a fundamental piece in generating referrals.” -Stacey Brown Randall
25:56 “Charging too little, actually hurts our reputation.” -Kim Sutton
32:34 “Do good work and build relationships with your clients.” -Stacey Brown Randall
44:48 “We actually have to do the work, so that we can actually be worthy of those referrals; because we are worthy, and we do deserve them, but were not owed them.” -Stacey Brown Randall