PP 138: The Wow Whisperer with Diane Curran

Quick Show Notes: Diane Curran

Diane Curran has had an amazing 45-year career in marketing. In this episode, we discuss good marketing tactics and traits, how she acquired the nickname, “The Wow Whisperer,” and Diane shares her favorite networking and marketing methods.

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Episode Transcription: Diane Curran

Kim Sutton: Welcome back to the Positive Productivity podcast. This is your host Kim Sutton, and today I’m thrilled to have our guest, Diane Curran, I said that right, right?

Diane Curran: You sure did. Thank you.

Kim Sutton: Awesome. Diane is a marketing and branding expert and is the “Wow Whisperer.” Welcome. I’m so glad to have you here, Diane.

Diane Curran: It is my delight. I’m already having fun and we’re just getting going.

Kim Sutton: Oh yeah, definitely listeners. We all my guests, and I always have a pre chat and I… Where a lot of the time I should be recording it because just so much valuable insight comes out of these pre chat chats.

But, Diane, can you share a little bit about you with the audience, share what you do and how you got to be where you are today?

Diane Curran: Well, I would be honored to do that. And you know, it’s it’s fun to think about how I got to where I am today. And I have to go all the way back to when I was in grade school, because I actually decided in the sixth grade that I was never going to have a job in advertising and marketing.

Diane Curran: Well, what kid in the sixth grade decides that. That should have been my first clue. But what happened was that my brother had had a dream when he was he was a few years younger than me and he had a dream about Christmas and Santa Claus. And he had this dream where he was seeing Santa workshop and in the middle of the dream, there was a commercial. And my father and I said, that commercial… What was that about? He said, Well, all of a sudden, there was a commercial on TV, and the announcer came on and said, Hey, kids, get your parents to buy this truck. And then after that was over, it went back to the regular dream.

Diane Curran: I thought, “Oh, my gosh, advertising is really scary. It gets right in your head, even in your dream state.” So that was kind of what was going on with me.

Diane Curran: But then in the sixth grade, I had a marvelous teacher. My regular sixth grade teacher was an elementary school teacher. She was also an artist. And she taught me all kinds of things like how to do a portrait and a caricature. But she used to love to tell us tales about her days in New York City, working for an ad agency.

Diane Curran: And you know, by the time we get to be the sixth grade, you’re kind of clever about some things, including all of us figured out that we just asked her a couple questions about that, It would distract you for the whole afternoon. We can do art all afternoon and didn’t have to start.

Diane Curran: So I learned a lot about the big battle days of advertising New York City, I said, Oh, I’m never gonna do that. And so lo and behold, I tried a bunch of other things, and then found myself at the ripe old age of 22, working in New England’s largest direct marketing agency. And what I discovered was that it was a wonderful, wonderful world full of amazing people who are committed to getting messages out there for important things like nonprofit organizations that were raising funds for really great causes and people who are inventing things like personal computers and all kinds of really important work.

Diane Curran: And I said, You know what? marketing is about giving people choices. And lo and behold, 45 years later, I’m still doing it.

Kim Sutton: I never thought about marketing like that before and I absolutely love it.

Giving choices.

Diane Curran: It truly does. And, to me, the best marketing gives people informed choices. It gives them emotionally clear choices. And it must bring value or it’s not marketing. It’s stealing something from you. It’s stealing your freedom and stealing your trust. So…,

Kim Sutton: Yeah, yeah.

Diane Curran: And time, energy and money.

Kim Sutton: That’s a… That’s even something that we were talking about before we officially started this episode today is just how we’re on information overload and it’s so easy to be swept up in this, that and every other thing that’s possibly going on.

Diane Curran: It truly is, you know, we I kind of look at the 21st century as the attention to shrinking attention span century and we’ve all kind of learned about the internet. Most of us spend probably way too much time on it every day. And that can really shift not only the way you process information, but how much of it you have to deal with.

Kim Sutton: Oh, absolutely. I was shocked a couple weeks ago to realize that my kids and by kids, I mean my littles who are two and a half, four knew the PIN code from my phone and my husband’s phone. So they could actually get themselves into YouTube kids. Oh, to be assisted but they were just watching. So they under even though the two and a half year olds don’t necessarily know the numbers. You say yeah, say that. I don’t know(?) That makes me feel like a bad mom. Where our fingers went, so they knew what numbers to push in. And there they go, turning on whatever apps they want to getting into whatever and so it begins.

Diane Curran: Oh my gosh, that makes perfect sense.

Kim Sutton: Can you share more about Wow Whisperer with us?

Diane Curran: Oh, well, you know how that came about was… I found… You know, I love listening to what people have to say about their project, in life, or what’s important about their business or what they want to accomplish. And that actually informs when I do work for clients.

Diane Curran: What I noticed was something that I started to realize I should pay attention to. So I would be presenting a campaign or logo design or a strategy to somebody, and I would do so and they would, after I get done, not pause, they’d say, wow, I thought, huh, again, you need to pay attention. What does that mean?

Diane Curran: When I realized it meant was that I had gotten them, I had heard them. And then I had reflected back something that felt real to them that felt personal to them. So I began to share that enough that I decided it was time to take it on.

Diane Curran: I said, “Well, wait a minute. What is wow mean?” Well, we don’t even really need a definition for it right. When you say “Wow,” it’s an experience, don’t you think?

Kim Sutton: I’m going to have to go through the different episodes and make a compilation of well I’m sure I’ve already said it. Even when you were discussing how marketing is offering choices, I think I said, Wow, immediately after that,

Diane Curran: it comes up a lot in conversation. So I said, Okay, so for me, wow, I would characterize it as spontaneous and open and kind of active and expansive and expressive. And then I thought, Well, wait a minute. I’m not the kind of person walking down the street who everybody says, Oh my gosh, she should be on TV. She’s, she’s always on. She’s kind of like a big old Wow, personality. What I find is that I’m kind of in the other realm, and that is what I call whispering.

Diane Curran: And whispering, when we think about someone who’s a whisper, usually what they’re doing is they’re paying attention and they’re listening. So they are receptive, and they might be quiet for a bit, and then they reflect back. So there’s an intimate quality and I said, You know what, I kind of do have those two. opposites and people keep telling me I do so I guess that makes me the Wow Whisperer.

Kim Sutton: I love that that’s so powerful.

Diane Curran: You know the first time I mentioned it to somebody she actually burst out laughing. She said “Oh my gosh, and you’re funny too.” Well, that was an unexpected benefit. I’ll take it.

Kim Sutton: Kim Boudreau Smith, who was a guest in one of the earlier episodes, maybe Episode 16. She and I have chatted a few times since and she actually gave me the nickname of The Silent Giant.

Diane Curran: Ah, I love it. I love it. And, and my experience of you is you’re anything but silent.

But what I’m getting out of that is that again, you are a great listener. I was I was listening to some of your podcasts and I really get that. And the giant part comes from this perspective you have on life which is so I’m going to say open and available and ready for an adventure? So the giant is, is that that meaning that we want to embrace? We want to say, wow, there’s a lot here. Oh, I just said, Wow.

Kim Sutton: You did.

Kim Sutton: One of the biggest things that I’ve struggled with since I began the podcast, and there’s a point to me saying this is interrupting, actually in 2016, and I’m not one for New Year’s resolutions. But in 2016, I made a resolution that I was going to significantly cut back my interruptions. But sometimes it feels like marketing. Not sometimes, more often than not marketing is about interrupting.

What is your thought about that?

(Transcription still being cleaned up. Thanks for checking it out!)

Diane Curran: I think that’s really an experience that a lot of people have. In fact, I joke that I can clear a room just by telling people what I do. I’m a marketer, and they’re like, Oh, no. So what happens is That marketing, like any different profession can make a lot of mistakes. And one of the mistakes that it makes is it wants to jump into selling, which is not the same thing as marketing, and it wants to do it before it’s ever established trust, before it has listened before it’s created a rhythm of give and take back and forth, listening and speaking, and then it is an interruption and it, it can be quite jarring. And what that tells me is that it’s not a communication that’s well thought out and seeking connection. And that’s just the worst aspects of marketing. So, yeah, it can interrupt. It can be known as doing that and it goes into a hard sell mode and that’s always an intrusion. And, you know, intrusion isn’t an always bad word. Sometimes you want to intrude on something that’s not going well to shifted quickly. Moving into a place where it’s working. But when it’s an interruption that can really kind of put people off and make them want to run away.

How many years? Would you say you’ve been in marketing?

A mere 45.

So in that Mere 45 years, what shifts? What big shifts? Have you seen happen besides social media? Have you noticed significant shifts, even in that messaging?

Yes. And in fact, when I started my career, I went straight into what then nobody knew what it was direct marketing. I said, Well, what what is direct marketing is that like junk mail, I said, well, that’s mail marketing, and that uses a particular medium, a particular channel to deliver a message. And it was really different than what then used to be called general advertising. So general advertising is what we think of as being broadcast TV or Or the newspaper, or billboards or anything where you’re walking along in your life, and an ad jumps out at you that you either didn’t expect or didn’t ask for. But it’s trying to get your attention to say, hey, think about me right now. Because maybe when you need me, you want to find me. And now you’ll know I exist. So what direct marketing did was turn that inside out and said, you know what we want to give people an invitation that goes direct to them. And if we do our jobs really well, we’re going to do what’s called targeting, we’re going to find an audience is actually interested in what we have to say. And then we’re going to connect with them form a relationship and over time, when they’re ready, they’re gonna say yes. And so that was a huge shift, to go from general advertising to direct marketing and I got the opportunity to be in on the kind of wild west pioneering days of that, but to me what social media has kind of done is that It’s really brought both of these traditional forms into a new realm, which is do it without paper, and do it really in a way that is very virtual, that requires somebody to do something like turn on a computer, or look at their mobile phone, or take their tablet and turn it on and start poking around at what they’re interested in looking at. And then they come across advertising that’s both a combination of targeted and direct, but also general advertising that does things like pop up, known as horrible pop ups that were so common for a long time when you open up any webpages. They made you crazy. They’d appear in your desktop morale crazy. They were getting. Yep. Yeah. And so what happened was some regulations had to come along and say, Thou shalt not spam. You’re not allowed to kind of intrude on people and send them emails that they didn’t want. You have to give them a way to say no and what pop up queens and kings realized was it nobody was actually clicking on them. So they stopped doing it started doing other kinds of things. So there’s a revolution always going on, in how to connect with people. And we just have some new tools. We haven’t figured out quite how to use yet. Good old internet.

You have me thinking now actually, about podcasters and about how some podcasters have sponsors with placements, you know, pre roll, mid roll. Is it post roll? I don’t know, really. I don’t have

a role.

But how those are interrupting. Yeah. And I never really thought about it until just now. So thank you about do I really want that. There’s other ways that I can monetize my podcast. But do I really want to interrupt an incredible conversation like this? Just to say, This episode is brought to you by? I don’t know, I mean, I have ad blocker up on my Chrome. So I don’t have to see things in YouTube. Unless I want to. Yeah, but I hadn’t really thought about it and too many podcasters who are listening, bravo to you, if you have sponsors, I am not knocking you at all. However, this is just going to make me think about my strategy, and I want to work on it a little bit. Then will you share more about what you do today?

So here’s what I here’s what I do today. So I jump from good old Boston where I lived before and work with giant companies to the west coast. And I did that, oh gosh, 29 years ago, in August, and in jumping in that direction. I went out of my own I became a solopreneur before the word was even invented. And I became an Really what traditionally was called a consultant, and I found myself really magnetize toward other small business owners, single operators solopreneurs, because I love their energy, the energy of creating something, pretty much from nothing or from your own creativity, and then seeking to find a way to bring it to the world. And I realized a lot of folks in that circumstance didn’t have the advantage of a large company background and all the elements of marketing that that gives you a chance to learn about master and, you know, discover how to use so I said, You know what, I want to work with those folks. So I have really become that small business focus. And in the process, I discovered something about independent business owners and entrepreneurs and solopreneurs and that is that they’re usually wearing way too many darn hats. And sometimes some of those hats get left on the back table and they don’t get put on one. Have them as marketing. Because people feel like oh my gosh, I don’t know how to do marketing and I want to do it I got into, I got into my business to serve my clients. And, gosh, I wish I didn’t have to do it. So they’re kind of in a space of how can I do it easily and simply and how can I make it fun. So that’s why I decided to write my book series, which I call the biz book trilogy, it’s called a marketing deck, because I realized that people just weren’t doing marketing. And they were doing everything they could to run away from it. And it was a big missing in their business. So I wanted to give them a playful way to bring marketing forward. That wouldn’t be a horrible experience where they end up spending hours making a business plan, look at at the end and say, Oh my gosh, I don’t want to do this, stick it in a drawer, and then they don’t, and then their business suffers and then they kind of get frustrated on another level. So I said, You know, I gotta give people some tools they can use quickly and easily even when I’m not here.

That’s incredible. I love that

Oh, wait just a second. Okay, I can just edit it out.

So I’m just gonna, I’m gonna mention that what that was was a perfect example of a of a phone calling spammer. I have one of those services on my phone that actually is a computerized service that can recognize spam phone calls. So what they do is after one ring they know when they cut it off, all I have to do is I have to let it ring once though, and I haven’t learned in my brand new phone. That’s my landline. I haven’t figured out how to turn off the ringer. So my apologies for that. But it gave us a chance to talk about spamming in a whole new way. Which is those telemarketers that are actually telling us spammers, you know, we need tools to combat them just like you’ve got ad blocker. I’ve

got phone blocker. Okay, well, I was gonna edit that out for the blooper reel. I know that I as well as all the listeners, our ears just perked up because we’re wondering what service you use. Oh, I

love the name of the service is called nomo Robo. So it’s n o, Mo, r o Bo. And you can look them up online and get the scoop. I have the free service version. I’m sure they have a corporate version for people who need that, that that probably is a subscription basis so they can make some money. Either that either they’re just like doing this out of the goodness of their hearts and bless them if they are, but it’s free. And you can go on and find it. Oh my gosh, what a difference it’s made in my life.

That is incredible. listeners. This no mo Robo that is such a fabulous name, isn’t it? No Robo and all the resources that we discuss, including links to Diane’s marketing deck and her website and all of our social media links. will be in the show notes which you’ll be able to find at KIM SUTTON comm forward slash, pp. 138. I have to share a quick story. After my twins were born, we kept on getting telemarketing calls. It was almost as if they knew we were home from the hospital. So let’s just blow up their phone. So on one day, the phone woke up the twins and a new brand new newborns. And it was a telemarketer. So my husband picked up the phone and answered and I don’t know if you know, but a lot of them won’t hang up. Or they can’t hang up. I don’t know if it’s just company policy. So he took the phone over and put it in between the screaming babies. Oh my god,

that is the best

thing just left it there for like five minutes. I actually have it. I captured it for a Facebook video. But I was over here rolling. I mean, I was just laughing because I was so frustrated. Especially with twins. We just get the babies to sleep. Yeah. And we will bite you into We’re into our phone line.

Yeah. And you know, I live in California. So a lot of these folks like to call it 6am. Because you know, for them, it’s 9am if they’re on East Coast and where we are like, Oh my gosh, waking up again. So oh my gosh, you know, one of the interesting things about being in California as you get to you get to get up before dawn a lot because, you know, if you want to connect to the rest of the country, and nowadays we live in a world where of course you do. You you discover how many people don’t quite get it that we’re actually still in the pre dawn hours when they’re up and already at work.

Right. Well, your husband’s

your husband sounds Oh, there’s that word again. Your husband sounds like a really fun and smart guy and what a brilliant solution that was.

He has an incredible sense of humor. He’s given marriage counseling to cell phone company representatives before He, he’s the one that actually educated me that a lot of these people won’t hang up. Unless you start cussing at them. They will hang up. I know this is a total deviation listeners, I’m sorry, I hope it’s entertaining them. So he started asking one of these representatives. So tell me about yourself. Are you married? What’s going on? He ended up having any not a counselor by any means. He ended up providing like an hour of marriage counseling to this lady and had her and just laughing by the time I know, thank you What about interested?

Probably made her not only her day, but her week or month and her year? Because that’s gonna be a tough job to be constantly imagine having a job where nobody wants to talk to you. And they have no fears of that anybody’s gonna, you know, get mad at them if they’re rude because most people who say hey, I’m glad you told them That person, what a tough job that must be. And people who haven’t are either really good at numbing themselves out or really desperate. So, you know, I got a lot of empathy for people in really tough jobs where they’re kind of required to what do we say interrupt intrude and do all that, that tough stuff. They got it, they got to move on and get to their talents and get to their gifts and, and have a life where they’re welcomed for their contribution. Wouldn’t it be great to have that vision for everybody?

Oh, absolutely. My son and I actually had a conversation about collections colors once. He says, Mom, why do they do it? They said, well, it’s very likely that a lot of them are getting collections calls themselves. And this is what they have to do. Yeah, no, that’s a good point.

Yeah, but you know, it reminds us of how much of our mind Life is intruded upon, interrupted upon. And we as I’m just going to say, consumers, that’s a word that is applied to people living their personal lives, we actually have to get powerful as well about how to actually deal with these interactions in a way that doesn’t diminish the quality of our lives. And so I recognize that, you know, I started to kind of think about it this way the Internet has made us all Marketers. Now, we may be passive marketers, but we actually are when we’re on social media, where we’re putting something out, whether it’s a cause, or something we care about or message or some opinions. And we sometimes find ourselves being perceived as intruding on others, or offering something unwanted unwelcome. And we have to learn how to powerfully deal with taking on that role, even though we didn’t plan on it.

have to say, Yes, we definitely do have to think about that role. But from the receiving end, I’ve noticed that people can also sometimes handle the receiving end a little bit differently. And I’m going to explain really quickly. listeners, you may have already listened to the episode where I explained that my website had been hacked. And I’m, it was only a couple episodes before this. I’m sorry, I can’t give you a number. I just don’t remember right now. But I sent out an email very early this morning to my list. No spam in the email at all. I guess. Well, they opted in. So I guess it really isn’t spam, but I wasn’t trying to sell anything. The whole point of the email is that you need to protect yourself, do backups and get some site security. Here’s a couple of resources that you can use and was really surprised at how a couple people responded. Just Uh huh. Almost arrogantly and rudely never to email them again. And while I suppose you could almost go back to earlier in this conversation, how my husband put the creek screaming in the telemarketers calls, maybe I’m being a hypocrite here. I was thinking about the fact that I wouldn’t expect if I ever sent a message like that to somebody who had emailed me that if I’m, you know, I can’t remember all these people’s names. I don’t even remember the people that I received these emails from this morning. But you’re not setting yourself up for good relationship in the future. Should you ever cross paths?

That is for darn sure. You know, I it brings to mind something that happened to me. I I feel like one of my responsibilities is to advise My clients when they’re maybe putting themselves in some legal Jeopardy because of something that they’re wanting to do in the world of either social media or using information they find or images they find online. And it’s, it’s a big deal because there still is such a thing as intellectual property and those rights need to be respected. But I had a client


got angry with me because they said, you know, this isn’t these images that you’re looking to use that are in Google search results are not free. And you really got to consider the requirement to either license the image or get to a legitimate site where you do license the image and we can’t be using them. She gets so mad at me, she just said, Oh, well, we don’t see things differently. The end and, and that was it. And I thought, wow, I lost a client over helping her so it’s interesting to consider how our efforts can be received in a way way that we didn’t intend, we have no control over. And yet, that really happened. And to this day, that relationship really vaporized after that. And I just hold it in the space of you know what she didn’t want to hear it. And however I presented it, who knows what she was grappling with at that moment in some other arena of her life, and I’m not privy to. So I just look at this and say, You know what, I provided some value. And maybe it could land later on sometime in the future, or someone else could present it a second time. And it would land in a way where it resonated positively. So I just moved on and said, You know what, that was me doing my job at the moment. And it just didn’t feel very good at that moment. You know what I mean?

I think a lot of the times, and yes, I totally do know what you mean. I think that sometimes called Clients can forget that we can be held just as liable as they can, if we’re using these pieces of intellectual property.

It’s true.

Yeah. Even even email lists that are purchased. Yes, as an Infusionsoft certified partner, I am not going to put in purchase email lists into a client’s account because I can get fined. And similar to you, I lost a client. Because I told her I wouldn’t do it. I mean, and she’s from Canada. They and I’m sure you know, I mean, can spam laws are even tougher in Canada than they are here? But so I’m not going to take that upon myself and risk a multi five figure fine. Just know and I’m going to advise you against it.

Absolutely. I actually had a client start to move away from me for exactly that same reason who was being advised by somebody else who said, Oh, no, not a problem is add them a couple at a time and I said, I’m not going to skip Over this or gloss over it, it makes a difference. And the service provider that you’re considering using that allows that I recommend against for exactly that reason. And the relationship ultimately ended because we had a very different philosophy. And I had to walk away and say, You know what, I think I really couldn’t provide something because the listening wasn’t there. And this is where it kind of gets back to. Marketing isn’t just about what you say. It’s about the connection that you Forge, and whether that connection has vitality, but also trust. And that’s why I say it’s high performance communication, because high performance communication has to have value in it, or it’s empty communication.

Absolutely. Dan, do you use LinkedIn? I do. Do you experience often that when you add a new contact here, put onto their mailing lists.

Sometimes Yeah, what so what have you noticed?

I’ve noticed that I’ve been added to a lot of mailing lists after I accept new contact requests on LinkedIn. And I know it’s nothing that I opted in for and I, the only reason I know that is because I have been very careful lately to limit the distractions that come into my inbox. And some of the funniest examples are, you know, buy your five star luxury resort in Mexico or open your own cannabis shop in Colorado. You know, here’s my newsletter, and I’ll tell you exactly how to do it. Well, I know I didn’t sign up for those. Yeah, and if listeners please don’t add new LinkedIn contacts to your mailing list without their permission. And not just because it’s rude In my opinion, but because you are actually diminishing the quality of your Email address me, I might not be sending this saying that correctly. But with enough spam flags and OPT outs, you’re actually hurting yourself in the long run.

It’s true. Yeah, you know, and I, I always use email service providers that have a strong commitment to the ethical use of names and it can be a real pain sometimes because I don’t automatically add all my clients in and I don’t because you know what, they may not want to be on my email list. I want them always to have the opportunity to opt in. I already have their email, I can individually email them because we have a personal relationship. So that’s not an issue. Yeah, you know, what I also find with LinkedIn is unfortunately sometimes when I accept a new contact, I will get not a friendly Hello email from them inside of LinkedIn system. What a super hard sell a one that goes from Write into. Here’s what I do. And here’s what you can get from me. And the relationship hasn’t been built yet. We’re just at the very beginning Hello stages. It’s like saying, hello, would you marry me? And let’s meet like, all right now, I haven’t had a justice piece here. So this is only take a minute, and you’re like, excuse me? I don’t think so.

Dan, what’s your favorite method for marketing and networking?

So my favorite method for networking is to do it either in person or with what I call a virtual coffee. I love to do virtual coffees because I’m a big phone fan. I love the sound of voice to voice. I think it’s intimate and magnificent and fun and emotionally connected. So I literally when I meet someone, I say, Do you have time to set up a virtual coffee and then they usually say, ooh, that sounds interesting. What is that? And it’s basically going to be a one to one phone call. We set up the how long ago To speak on the phone, and we just get a chance to chat freely, kind of like what you do with your podcasts, meaning it’s not scripted. And it is amazing what comes out of that. And you feel connected to someone, I love to network in person, because you also get the chance to see them smile, look at what’s causing them to kind of frown, see what they might be noticing, or they get to know you and you get to discover what you have in common. Maybe you both like the same color and you’re wearing a lot of it together. And so that’s a one to one type of situation now. I’ve been networking forever. In fact, I, I had occasion to count up how many networking events I attended over the years and I I stopped counting of 3000 I said, Okay, so yeah, I like to network. And yet, every venue has a completely different way of dealing with it. I noticed when I go to a networking event where people are into sort of Quick, quick motion. Quick, quick rhythm. What I find myself doing is when I’m talking to someone individually and somebody else comes over and they’re kind of like, Oh, I don’t know what to do here, I immediately turn invite them and say, Do you two know each other. And that way I connect them and it just feels so much more natural than trying to wall off your conversations and hop to the next person. be inclusive, be expansive, create a little mini party right there.

I’m going to borrow that. I love that.

I think you should

get a live event. And I love virtual coffees as well actually Episode 112. with Dave Claire, he and I met during a virtual coffee that we almost canceled because we were both exhausted on our own continent season. Australia or New Zealand. Ah, we were only supposed to chat for half hour and it ended up going for two hours. It was just that awesome. And then we realized we had to do a podcast episode together.

That’s so great. I actually had a virtual coffee with somebody in New Zealand the other day and She got blesser was willing to get up at 4am to figure out our time zones because we’re not even in the same day.

Oh, wow.

That was so great course I get up at 4am to talk to people in New York on the radio. So, you know, turnabout is fair play. And what’s nifty is you just need to plan your sleep times a little bit more flexibly.

So I have a quick question about that. Do you have a solid sleep schedule for yourself?

You probably already know the answer is no.

Here’s what I mean by that. I am a card carrying night owl. I love working late at night. But then again, my favorite Shakespearean quote is this, the day shall not be up so as soon as I to try the fair adventure of tomorrow, which means I like getting up early to. So what I find is that I’ve got to basically manage my sleep time and four hour increments. And the older I get, I get a minute or two wiser and I’ve learned to do that. Such that I’m not feeling exhausted because I’m not staying up all the time. I like to say this, I promise to sleep sometime during every 24 hour period.

I’m cracking up.

I’d probably been good friends with your twins when they were little babies and had no sleep rhythms at all except the ones that they created, right? Oh my goodness, we were just praying

that a full night’s sleep comes to

you, Dad, we were talking a little bit before the show. And you mentioned your quick start guide which I think would be awesome to bring up right now would you mind sharing about it and where listeners can find it?

Ah, I’ve got two of them. One goes with my book, the marketing deck and that is basically on Amazon so they can go and they can look under da marketing deck under books. And they’ll see the three books and the Quick Start. marketing campaigns are in Inside there, and there been both books, so they can do that. But the quickstart guide that I want to really make available through my website is something a little bit different and has to do with time for sure. And I basically basically if people go on Val marketing deal calm, so decide is the deal. The book is the deck. So the marketing deal calm, right on my friend page, a little invitation will pop up to say, Would you like your free quickstart guides and it’s a set of three. Because what I did was since I’m a big Maven about time and how to use, how to use it well, and have fun along the way. And actually take care of yourself with all the things you’re doing. I’ve got three quickstart guides, ones about how to divvy up the 24 hours you have in every day because you don’t have any more than that. The next one is about how to deal with all the hats you’ve got to where if you’re in business, and the 10 that are the ones that you mostly got to try to figure out How to do them all, and not make yourself crazy. And then the third quickstart guide is one that says, okay, given that you’ve got 24 hours in a day and you want to grow your business, whether you’re a product or service, how might you spend your time to get the prospecting and the client acquisition accomplished without making yourself crazy, but do it in a methodical way. And you know what the best part is? Each one of these guys is only one page long and looks pretty.

Oh, thank you for keeping them short and sweet for people like me.

Yeah. And for people like me, I don’t want to be reading forever and ever. I want to look at it and get it and so that’s what I created for folks.

Fabulous. And again, listeners. The links to Diane’s quickstart guides will be on the show notes which again, you can find out but KIM SUTTON comm forward slash pp 138 Diane, it has been an absolute pleasure having you here with me today and hit with the listeners. Where can listeners connect with you best online.

It has been my honor and my pleasure. And we could just keep laughing forever. And that’s my favorite part. So how people can reach me go to my website, which is the marketing deal, the aol.com. Or you can find me on Facebook on my business page, which is also the marketing deal, where I give people all kinds of tips and trends in the world of marketing, a little creative snippets of things to think about for their own world. Find me under my name, Diane, a current on LinkedIn, and find me on Twitter, under Wow, Diana Curran, so lots of ways to get ahold of me because Hey, isn’t social media fun?

It is definitely.

I would love to know if you have a last piece of parting advice that you’d love to share with listeners.

Oh, let me think about this. I actually have a couple of quick things. So This, I really want to say that life with play is always possible. And you know what, it only takes one you to be willing to make that so. And once you take that on, you’d be amazed at how that inner child within us can wake up and become your ally, so that your inner critic isn’t running the show. And you know what, once you do that, even when the inner critic bubbles up, the inner child and the fun one that you start out in life with comes back to life. And now you’ve got a partnership inside yourself that makes life full of possibility. What a great way to live. Hmm.