PP 156: Telling Stories with Dawn Gluskin

Quick Show Notes: Dawn Gluskin

Dawn Gluskin shares her journey from owning and operating a multi-million dollar business to returning to the career of her childhood dreams.

In our chat, we discuss how it’s always important to check in with ourselves — even when getting counsel from others, how we’ve handled shiny object syndrome and imposter syndrome, and why we both feel it’s important to begin (slowly) building your team when you’re able — but not necessarily ready.

.@thekimsutton shares her entrepreneur journey with @thekimsutton, from owning and operating a multi-million dollar business to returning to the career of her childhood dreams. https://thekimsutton.com/pp156Click To Tweet

Resources Mentioned

Episode Transcription: Dawn Gluskin

Kim Sutton: Welcome back to another episode of Positive Productivity. I am so happy you are here and today I am thrilled to introduce our guest, Dawn Gluskin.

Dawn is the Chief Truth Digger, Storyteller and Word Wizard from Bliss Communications. Dawn, welcome.

Dawn Gluskin: Hey, Kim, thank you so much for having me here. I’m excited to be here.

Kim Sutton: Oh, I’m so excited to have you here. Dawn, could you share a little bit about your backstory and how you got into the role that you are in today?

Dawn Gluskin: Oh, yeah, absolutely. I would love to. So we’ll just jump right in.

So, um, so right now I run a business called Bliss Communications. And I do what I would call my like life work is really on purpose, I get to be creative, and I get to write and help people, like, tell their stories.

Dawn Gluskin: But how I got here is kind of interesting. So you know, even as a little girl, I knew I was going to be a writer when I grew up. That was until I… Basically the whole world convinced me that I would never make any money doing that. So that’s how I ended up going to school for business. And that’s what launched my career in sales and marketing.

Dawn Gluskin: I’ve been doing sales and marketing in some form or fashion for the past 20 years. And inside of that journey, I accidentally got into the ultra sexy world of selling electronic components. So with that, that means I was selling these board level components which go on like a circuit board to fortune 500 companies, which is like worlds apart from what I’m doing now. But I happen to be really good at it and I happen to make a really good living doing it.

Dawn Gluskin: And then that’s what eventually inspired me to start my own company. So that was about 10 years ago, I decided to launch my own company in that world, and I grew that company from zero to $3 million in annual revenue in our first two years in business, which was an incredible journey. And, as the story goes, I had five really good years in that business, and I was open for seven.

Dawn Gluskin: So, you can do the math and realize that there was a couple years in there that were really difficult and those were my last two years in business. And to make a really long, painful, expensive story short, some things in our industry changed, and I ended up… just our revenues crashed, ended up losing a lot of money.

Dawn Gluskin: I was really slow. I didn’t want to lay off employees, I thought we… You know… We’ll fix this. We’ll just sell more we’ll get out of this. But then I finally had to face the reality that I had to close the business not only had to close the business, but it was to a huge financial loss.

My (?) had lost all of my personal savings had a lot of debt, a big giant hole to climb out of. And in looking back now, I can say that was actually one of the best things that ever happened to me, even though it was really, really painful at the time.

Dawn Gluskin: So it took me a good six months to get to a place where I was feeling like I could speak about it publicly, because, you know, I had carried a lot of shame around it. And I was just reeling from like all the financial aftermath of it as well. But then I finally got brave, and I decided to tell my story publicly. And I wrote a blog for the Huffington Post called The Power of Owning Your Story. And I told basically, just what I told you, but a little bit longer version.

Dawn Gluskin: And the premise was, you know, you can either own your story, or your story owns you. And after I published that blog, two things happened.

Dawn Gluskin: One was this huge weight was lifted off of my shoulder because I no longer had this dark secret. And two, I started getting calls and emails from people all over the world that were just like “Thank you for sharing this. Thank you for being vulnerable. You know, you inspired me to share my story, and even got clients out of it.

Dawn Gluskin: The first day that it was published, I ended up getting a five figure contract from somebody that was like, you know, I was so inspired by your vulnerability, I want you to help me write my book. And yeah, that was like what launched my new business.

Dawn Gluskin: And the work I do now is help people tell their stories that need to be heard with the world. It’s cathartic and healing and it’s also really good for business as far as marketing and getting getting your message out there is concerned.

So that’s why my losing a multi million built a million dollar business was the best thing that ever happened to me. The universe, smacking me in the head with a two by four thing wake up. That’s not why you’re here.

Kim Sutton: I think probably right after or right before that two by four hit you, it circled around to Ohio and hit me too.

There’s so many similarities in our stories, although I went to college for something that I thought I really did want do. I went for interior architecture, and I was an interior architect for 10 years, however, I realized that I wasn’t….

Let me back up. I had a child very soon after I actually started my career. And my son who’s now 15, started decorating all the furniture I had, you know, wanted to decorate my home with and I realized, okay, hold up. I guess it’s going to be a few years before I buy furniture, that’s going to be nice, because it’s gonna be decorated with chocolate. Right?

Kim Sutton: Soon I realized that it just really wasn’t where my passion was. But while I was running that business, I started my own business, again, something that I wasn’t passionate about. So very parallel to yours. It was actually selling craft supplies online, nowhere near the investment and the overhead.

Dawn Gluskin: I’m sure.

Kim Sutton: I mean, there’s probably only a fraction of the costs that can be spent, you know, on scrapbooking papers and such compared to electronic components.

Kim Sutton: Right. By the time I shut that business down five years later, thanks to that big wood plank only making 25 cents a day oh wow yeah but I was determined to make it work and that cost so much money I mean I just said probably only a fraction of the cost to run that be you know buy that inventory and such but still I think I was probably 100,000 in debt by the time…

Dawn Gluskin: Wow

Kim Sutton: I actually gave up because I started purchasing inventory thinking yeah, the more I purchase, the more I can sell.

No, it just doesn’t always work that way.

Dawn Gluskin: Yeah, and that’s why you know, fail fast is such sound advice because you really have to check in is like, okay, am I do I need to just redirect or I need to shift something in my strategy, or is this like a sign like it’s not going to work because that was kind of my situation too.

Dawn Gluskin: And especially I didn’t want to layoff my employees. I was like, determined not to lay them off and to my own detriment and not paying myself for almost two years. And it was Yeah, yeah, and hindsight. And I was like, No, I’ll just because I’m in sales, I’ll just sell more, you know, and that worked until it didn’t.

Dawn Gluskin: So you have to really be honest with yourself and say, like, is the writing on the wall or it? Can I readjust but yeah, painful, painful life lessons, but, but we’re so empowered as we move on and grow new businesses and knowing what not to do and that there’s really something to that.

Kim Sutton: So do you think your current business would be as successful as it is now, if you hadn’t gone through those pains in the past?

(Transcription still being cleaned up. Thanks for checking it out!)

Dawn Gluskin: I don’t think so. You know, I think I really needed that pain to like, wake me up and get me on on purpose and get me on my on my path. So I do a lot of public speaking. And one thing I usually start some of my talks with is the number one deathbed regret. And that’s, you know, from hospice workers who’ve interviewed people On their deathbed literally, like, would you have any regrets? If you could go back? Would you do anything differently? And that number one regret is I wish I had lived a life true to myself instead of the life that others had wanted for me. And it’s kind of like how we all go through life. And it’s like, well, you know, I’m just going to do this now. I’m going to make money now. And then tomorrow, next week, or next year, I’ll do what I really want. And that turns into five years turns into 10 turns into 20 turns into your, your deathbed and I was kind of on that trajectory. I was doing work that I mean, I love my employees. I love my clients. You know, I love building a business from nothing. But it wasn’t like my life’s work. It wasn’t my what I’m passionate about. So now I get to create and I get to work with people and I get to help people and bring them you know, joy and healing and it’s like, Ah, this is where it’s at. So, so yeah, I needed that two by four to kind of wake me up. So I wasn’t on my deathbed looking back saying, Man, I wish I had done it differently.

The past couple years have been quite a journey for me in real life. But it’s, I needed to take out the one I’m have this much money in my room and everything is going to be great. And I’m going to be happy. Yeah. And when I started reflecting inwardly, I realized, I already am happy with the exception of some changes I need to make in my business so that clients aren’t controlling my nights and weekends, so that the deathbed regret is that I gave up so much time with my family.

Yeah, yeah, that’s a good one, too. It’s a really big one. And so it’s such a good thing that you said too, about, you know, the big, I’ll be happy when like, because we all kind of do that. We all have our version of that. But like is now it really is like we, you know, unfortunately, we don’t know what tomorrow holds like anything could happen. It’s a crazy world we live in. We don’t know if tomorrow is guaranteed for any of us. And of course, the past is done. Like we can’t we don’t get do overs. There’s no like, rewind and edit like it’s done is done. So I really like this moment is all there is so it’s finding out how we can be happy and content in this moment. And then the next moment and the next and on the journey, like, you know, like the journey is, is where it’s happening.

What is one of the biggest lessons that you brought into bliss communications from your former company?

I think it was just being true to myself. So you know, when I had started my company, it’s kind of funny how I started my company. I had been in that industry for many years as a sales rep for a few different companies. And I was on maternity leave, I had my firstborn daughter, and they were actually getting the company I was working towards give me a little bit of a hard time about my maternity leave, they kind of wanted me to get back to the office, I was one of their top salespeople. And they were sort of like renegotiating the terms and and I didn’t really care for that. So I was like, You know what, I’m just gonna start my own company. And it was I was just going to do this small scale thing. I was like, I’m going to work from home and it was my baby. And I literally had my six month old daughter on my lap while I’m like making sales calls and it was Small and I was like, you know, I can make just enough money that will be happy. And that did that. And then it just started going growing really fast. And then it was at a time it was in 2008. So the economy was like taking a downturn, and we were growing. So we got a lot of attention. We’re in the local media, we got some, you know, big media or in the New York Times, like it, we’re getting a lot of attention and praise, and people are in my ear, like you need to grow, you need to borrow money, you need to do this and make it you know, and I was taking all this advice from other people and not checking in with myself. And then it grew into this big thing that was like, Wait a second, I didn’t want this. I wanted this small thing and just be at home with my kid. And you know what I mean? So I kind of let I guess the kind of my ego a little bit and also just getting, you know, because the ego always wants to be praised and all this stuff and it really feeds on that. And also getting it letting other people advise me it’s good to get advice from people that know more than you or that have are five steps ahead of you. But didn’t you always have to go back and check in with yourself and be like, is this really what I want? And I didn’t do that. So it had I done you know, things would be different. But I do that now. I’m always checking in with myself before I say yes to anything. Is this in alignment with my mission? Is this in align with the business’s big vision and all that kind of thing?

Do you have a business coach? I do. I’ve

invested I love. I invest in a lot of different programs and coaches, but I do I’m the coach, the program I’m in now is I’ll just say it’s red elephant nerd. They’re these awesome people. I love them out of New York in their particular program is focused on events and speaking, which is a writer, I always had this story like I’m a good writer, I’m not a good speaker. So I’m just going to hide out behind the keyboard. And I knew that was like a weakness of mine. So that’s why I kind of jumped in with these people. I’m like, Alright, throw me on stages. Let’s I’m ready to do this. And they’ve given me such great training. And yeah, so now I do a lot of speaking and it’s a great way to Meet people and grow your business. So I’m I am a component of hiring coaches and checking in with yourself. They both I think they’re both equally important.

listeners. If you’re anything like me, I know that your ears probably just perked up hearing about red elephant that’s the right name. Yes, yeah. All resources and links that are mentioned in this episode you’ll be able to find on the show notes at KIM SUTTON comm forward slash pp. 156. I think it’s really awesome that you brought up looking inwardly and discussing whether these were your goals and what you really wanted to do. Because the last episode on the positive productivity podcast with a guest, Episode 154 was with Alana Pratt, and she is an intimacy expert who talks about intimacy in the way of into me, I see

both I like that.

Yeah, I loved love it.

And it’s more than just intimacy in

our world. Right? Right. But we have to be so comfortable with talking to ourselves before we make those purchasing decisions or any decision in our business. I have been caught up in shiny objects and what is it called impostor syndrome so many times because I got taken away by bright late and financial figures posted on Facebook, right? Oh, I want that. But do I really want that? Right? Mm hmm.

was a part of that struggle,

part of your journey outside of the electronics business? How have you overcome in not, maybe you’re maybe you still occasionally have to deal with it. But what has the journey of dealing with shiny object syndrome and imposter syndrome look like in your business? How do you handle it?

Yeah, and that’s that’s a common thing that because I, you know, run with a lot of entrepreneur circles and get a lot of events and that is so common, like entrepreneurs tend to be like big vision. I know I am. I’m, like all about the big vision and the dream and like, let’s change the world. But you know, inside of that there can be all these ideas coming up, especially for creative people. And you got to like hone it back down. And that’s one of my problems. I have so many ideas, and there’s no way I could possibly implement them all in this lifetime. So someone made a really good analogy for me, and it really hit home and they brought up and this is I compare it to my business and I always kind of do this check in and they said, Well think about Amazon. So if you think about Amazon today, they like run the world, right? You could buy anything from Amazon anytime a day. It’s like delivered to your doorstep the next day or even On the same day, now they have, you know, Alexa, you can talk to her, she’ll send packages to your door. But if you rewind when they first got started,

they did one thing.

That’s it, they sold books, period. That’s all they did. And then and they got really, really good at that. And that was even a market that people are like, you can’t take this over people like to go to bookstores. And what they did that one thing and they got good at that, and then they expanded and it’s and now they’re like taking over the world. But it’s always important like when you have this grandiose visions when you have the Alexa vision of delivering stuff to your door when you talk to it. Like you got to scale it back. And now I got to get good at selling books first. So I always kind of check in with myself when I have ideas. I’m like, well, am I there yet? Did I die master this level first? Because if you try to keep building and the foundation isn’t there, it what’s going to happen? It’s going to topple over. So one of my coaches made that analogy once with me and it really stuck. I was like okay, so am I ready to go to the next Successful. Am I ready to add another product or service or expand my company yet? Or is the foundation not set? So that’s how I deal with the shiny object syndrome. I just check in and I try to, you know, embody Amazon. What would Amazon do? Would they would they be ready yet? And as far as the imposter syndrome?

Oh, gosh,

that that one I think shows up for us all like, we all have these kind of programs running in the background, right? That’s just how the human mind works. I think imposter syndrome shows up when you’re about to up level, when you’re about to take it up another notch, that voice in your head starts to come in and is like, oh, but you know, are they gonna find out? Am I really worthy of this? Are they gonna find out I’m not that special data. And to me, it’s just information and it’s just, you know, you got to listen to that voice. As just information is telling you Okay, you’re about to uplevel again, you’re about to take things to another level. And you know, those voices aren’t those things aren’t true about yourself, but they’re just letting you know Are you ready? You’re about to take it up a notch. So it’s just about reframing those thoughts when they come up, because it happens to everyone. I mean, every entrepreneur I’ve ever talked to, no matter how successful no matter how famous, they have that same voice, that we all have that that tries to psych you out, like you’re not you’re not that special. You’re not ready for this. You don’t deserve all this. And you just kind of think that boys, thank you. I know you’re just trying to protect me, but I’ve got this and I’m ready. And you know, that’s just kind of how I do it. And you just kind of gotta move through it.

Don’t do you have a mantra, a mantra. Oh, I

have a lot of them. But I mean, really, my favorite one is a set num. And what that translates to is sets is truth. And nom is like name or identity. So truth is my identity. So it’s like I am truths or you could just say I am and that just brings me back to I am just meaning that we are are part of something bigger than ourselves. We’re all connected. We’re all different and unique. And we’re all one in the same. And we’re all connected. And it’s just kind of a reminder of how incredibly huge and how incredibly small that we all are. That is so beautiful.

Thank you. I want to circle back around to you being the chief truth digger, storyteller and word wizard. I’ve seen a trend in the last year, year and a half of people being so much more transparent and authentic in their marketing. Is there a reason why do you think that this has been happening? I love it personally. But I’m wondering what your thoughts are on that.

Yeah, I mean, there’s a lot of reasons but I’m really I think the overarching theme is that we just want more realness. We want more, you know, see more of humanity because and there’s a lot of reasons for that. So if you think about what’s going on In the world, like look at social media, we’re more connected than we ever have been. We all have like 5000 friends on Facebook and you know, you feel like you know, people and, you know, we can send an email around the world in like two seconds and you know, video around the world and all these things that we’re so so connected in ways that we never have been before. But at the same time, we’re like, less connected than ever. Because there’s a wall between the digital world it’s not the same as one on one contact, you know, and if you look out, go out to dinner and just look around and see how many people are on their phones, instead of talking to each other like right that that’s a thing that you see a lot. So I think we just want connection. And then when people are showing up on social media, whether it’s in business or in just being yourself personal self. A lot of people are not giving the whole picture. It’s very curated content. It’s edited it’s, you know, Photoshop perfection and Snapchat filters with flawless skin and only posting about the highlights and you know, the good times. And so we don’t see all of the you know what I look like when I roll out of bed or what’s going on behind the scenes, my house is chaos, my life is chaos. And now the missteps and the heartaches and the failures, like those are not as as well shared. So it makes people think like, oh, like, it’s only me that struggling, I’m the only one that has these problems. Everyone else has this perfect life, and it kind of distorts reality. So when we see somebody just being human, they’re like, here I am. I’m just as human as you I make mistakes. My life is a mess, too. I’m so not perfect. Like, we’re like, oh my god, you too. Like there’s just this connection, the shared humanity. And I think the more you know, the digital, we can become more digital and technic technology takes over. We’re going to want more and more of that human connection. And that’s just such a way to do it by sharing your story by being vulnerable. It just immediately invites people in.

That is actually one of the biggest reasons Until I haven’t done Facebook Lives wanted people to see basically the giant leaf pile of clean laundry that hasn’t been taken care of, or the toys that are all over I told my husband this morning if you see the maid teller she’s fired.

That’s hilarious.

That’s so funny. But you know what people would look like if you like made that like the whole like premise of your life like inside the life of you know, crazy mom and entrepreneur and like pets and like, this is like, the reality. You know, like people I think people like that and you just kind of joke about it, right? Like there’s cat fights going on in the background. You just kind of like laugh and say this is my life. I think people would really actually like that, instead of holding back if that’s something you could totally lean into, and people would really love it.

I didn’t meet that time and of course, like a cat takes the opportunity into the window. The blind. There you go. If I posted a video of me cooking, let’s just be totally honest. I could almost hear as I’m posting it or recording it all the grounds of why are you doing that? Look, it’s already burning.

Burn Maggie, she’s out of a box.

But that’s the life of a mompreneur.

And yeah, well, of this month, nor at least because distracted on everything. I get distracted by everything else that’s going on in the house, or by my computer, because oh, I just want to check this out while I’m cooking. And in the meantime, yeah, the whole meal gets burned.

It happens.

But I think there’s some great comedy relief in there and they’re like, like, I was speaking to like the shared humanity like oh, you too, like I thought that was just at my house like you would probably get so much of that kind of feedback.

I wasn’t into that. Oh, yeah.

To watch your house burnout, right?

I have to share one quick story for comedic comedic

relief. That’s what

Yeah, whatever.

The inherited. College dictionary is growing at me from the shelf right now. Last, about a year and a half ago on Valentine’s Day, everybody in my house except for two of my children and I were sick with the flu. And while I was attending to everybody who was sick, my now four year old who wasn’t sick, found a permanent marker, oh boy, and she drew a smiley face on the bottom of the toilet seat. So every time anybody else went into the bathroom, I mean to be sick. Unfortunately, I know that’s gross, but if they would lift the toilet seat up and see this big smiley face, staring them I’m

actually really cute.

Oh, full disclosure that smiley face was there longer than it really should have been. I couldn’t get myself to. It was just so cute. So yes. So Nancy I know but it was just so cute and it made me laugh every time to see it.

Yeah, totally I get it and that is actually really sweet because she was your Was it a boy or girl the girl? Yeah, so she’s that sick and she just wanted to make you guys feel better. Little compassion Nice. Yeah. Yeah, I get it. Totally. That’s it’s like that at my house and we have a housekeeper that comes every two weeks and God I need her more but anyway, but every two weeks and it’s funny because the day before she comes, it’s like okay, are the cleaning. coming tomorrow we have to clean up the house. So it’s like this, like comedy that we actually spend like Hours cleaning the house. So it’s like clean enough for the cleaning lady. Because that’s just how it gets, you know, with traveling and running around. business and having two kids. And I have three cats and a dog. So I don’t, I don’t have as much as you, but I get it. It’s like a zoo.

And it’s like, it’s just like,

yeah, that’s just life. And that’s how it goes. And it’s like, you know, so like, I could have a cleaner house, but then that would take time away from spending with my family, or I could have a cleaner house, but then I wouldn’t be able to work with as many clients so like, to me that’s like on the bottom of the list. That’s just where my life is right now. And I’m okay with that.

That is actually another thing that I’ve learned in the last couple years is the value of activities. Now the $10 activities or hundred or thousand dollar activities, what should we really be spending our time on? And then I heard a quote that said something like, rich people spend money to save time and profitable spend time to save money. Yeah, that’s good. I’m rich. But there have been a few changes such as getting somebody to mow our lawn. Yeah, not that I was doing it. disclosure. I, I just couldn’t learn more and I didn’t get along. But finally hiring somebody so that other things in the house could get done.

Yes, yeah. And that’s a great way to look at it. Because when you’re when you’re buying back some of your own time, and then if especially as an entrepreneur, you’re like, what am I good at? What What, what time Can I spend, it’s going to actually generate income or it’s going to generate happiness and like cleaning the house is not on that list. So yeah, how can I pay someone to do that and in hiring a, you know, a virtual assistant like to do all the sort of administrative tasks that like, eat up your time every day. And that’s like such a good investment. If you can pay someone, you know, $20 an hour and you make a couple hundred dollars an hour or whatever it is, it’s like kind of a no brainer, but we have to kind of train our brain to think that way. Especially people like us that have had I know that’s one of my things anyway, that you know, I’ve had business that quote, unquote, failed in the past and I had all these employees so I’m actually really slow to hire now. I don’t know if that’s a good thing or not, but. But when I do hire, it’s like, oh gosh, why didn’t I do this sooner? Like it’s just such a relief to focus on the things that you love and that make the most money?

JOHN, what does your team look like? How many people are on it? So it’s

so I have a lot of freelancers. And I’m getting ready to make my first full time hire some I’m just about to hire a full time VA. I do I hire freelancers for a lot of things. So for all of my website, all of my sales, page design, accounting, of course, bookkeeping. To do, I’m trying to think what else just any kind of administrative tasks, I use freelancers for all of that. But I am to the point in my business where I know if I really want to scale that I need to get a full time team. So my first hire is going to be my full time VA. And then I’m going to bring another writer on board, just because we’re to the point where we have so many clients coming in that I can’t possibly work with all of than one on one. So I’m going to be training some writers underneath me that are going to use my system and my techniques. And we’ll work together with clients. So they’ll be like a different tiers, like someone can work with me at one price, or they can work with my team at a different price. So yeah, so that’s I’m going to be growing a lot in the next six months by adding probably at least four or five people full time. I’m excited about that. Oh, yeah, definitely.

And I resisted building my team as well. And went through the same feeling of why did I do this? Yeah. listeners, if you’re just starting your business and thinking, Oh, I can’t do that. I want you to think about one thing. If you are, especially in the service based industry, like Don and I, your time is worth something. We never want to trade dollars for hours, but rightfully we are doing right. So, and I’m just throwing figures out there. Let’s say that your time is worth 60. I could be going low or high for a lot of you. You could be hiring a VP For 10 $20 an hour to be handling things like your bookkeeping until you get somebody so that you could be concentrating on your client tasks. So while they are doing that you’re focusing on claims and you’re actually making 40 more dollars an hour than you would have been in the first place. Yeah, just think about those things.

Yeah. And and just think and think ahead and budget like actually, you want to be smart about it and budget, make sure you have the money in your budget. And, you know, I need to make X amount to bring it on but but then just do it and don’t, you know, just jump in, jump right into it. Don’t just kind of, like get rid of the fear and trust that it’s gonna all work out. And not just financially but some of those tasks. Like, like, I absolutely hate accounting, like bookkeeping, like my brain just does not want to do it. It’s not fun. It’s draining like, and that takes away from your energy. So like energetically, as well as financially. It’s a really great investment.

Oh, yeah, definitely. Actually both of my parents are accountants. Douglas high school.

I love it. Do

you have any resources for people who are getting ready to tell their story and just really want to start getting out there in a more transparent and authentic way?

Yeah, absolutely. I think storytelling is like one of the most powerful tools and marketing just being authentic and telling your story. But it sounds so easy. Oh, just tell my story. But people like really struggle with it. Like, I don’t know what to say, I don’t know how to say it. I don’t know what to include that, you know, how do I tie this back to my business? So I actually created a program called the power of storytelling, and it’s a free download you can get on my website. It’s like a 20 page workbook, or maybe 15 page workbook and a video an hour long video training that actually walks you through what I call the three C’s of storytelling. So people have done it and they’re like, Oh my gosh, you made this so easy. So yeah, if that sounds like something you need, you just just go to my website. It’s bliss, communications calm bL IS s Ed communications COMM And you’ll see a little tab at the top that says the power of storytelling, free download.

Listeners again all the resources that we’ve talked about will be on the show notes at thekimsutton.com/pp156. Dawn, this has been an incredible conversation. Thank you so much for being here.

It has thank you so much for having me. I love what you’re up to and really glad to share with you today. Thank you.

Oh, thank you where all can listeners find you online and connect with you.

So yeah, I’m just dawn Gluskin it’s GL us Kellyanne, and on Twitter, Instagram, Facebook, LinkedIn and basically everywhere, but Facebook and Instagram are my favorites. So let’s connect.

Fabulous. Do you have any words of parting advice or inspiration that you can offer to listeners?

It’s just be you like, if you really think Looking at growing your business or you know taking things to the next level, it’s really look inward and what more of you can you bring to the table? How can you be a fuller expression of your true self because when you do that it just things organically will start to happen.