PP 679: How To Multiply Your Productivity By Using The “Magic Connection Method” with Brandon Fong
“To be successful, it doesn’t require resources. It requires being resourceful.” – Brandon Fong
The solution to your sales pickles is here! This week, Kim interviews Brandon Fong, an Entrepreneur, Marketer, Author, & World Traveler. Brandon is currently on a mission to help 10,000 millennial entrepreneurs achieve success without sacrificing their health and family. Kim and Brandon talks about the power of connection, intelligent hustle, fear-setting exercise for decision making, and building value in your personal and professional life. Brandon also shares the common mistakes entrepreneurs make in expanding their network, how to uncover surface level feedback, and why every entrepreneur must cultivate resourcefulness. Tune in and hear Brandon’s 3 Step Magic Formula for developing authentic connections!
02:48 From Self-conscious To Entrepreneur
08:48 Intelligent Hustle & Unintelligent Hustle
12:25 Entrepreneurship In College
18:40 Fear Setting Exercise
21:46 7-Figure Millennials
23:5 Do Not Let Your Past Control You
32:13 Magic Connection Method
41:35 Dig Deeper To The Real Issues With Conversation
47:11 Wedding Postponed
51:27 Continue Growing Even With COVID
04:00 “To be successful, it doesn’t require resources. It requires being resourceful.” – Brandon Fong
14:03 “College does not do what it’s supposed to do… But if you are willing to think out of the box and use college and your experience non traditionally, you can make it an incredible experience.” – Brandon Fong
26:54 “Your stories own you until you own the story.” – Brandon Fong
27:40 “We’re all human beings and we all have stuff in our past that we don’t want to hear. When we hear somebody share that and be strong enough to share that, it bonds you so much closer.” – Brandon Fong
36:06 “The biggest mistake that people make is that it’s not about them.” – Brandon Fong
43:51 “If you are willing to dig deeper and have conversations and figure out what the real issues are, that’s where the gold comes in, when it comes to creating products or validating ideas.” – Brandon Fong
52:55 “The biggest businesses are built during times of recession.” – Brandon Fong
54:17 “Connection is what people are hungry for. If you’re stuck, the answer is not how to solve it, but rather who can help you solve it.” – Brandon Fong
About Brandon Fong:
Brandon Fong is an Entrepreneur, Marketer, Author, & World Traveler. But when he was in 6th grade, he hated lunch because he cared deeply about what his friends might think about him- he had a free lunch. 13 years later, he considered that experience is one of the best things that ever happened to him. It was that experience (and his awesome parents) that taught him that resourcefulness is a far greater asset than any resource. From that moment onward, resourcefulness began to play a critical role in his life. In 2019, Brandon was named to Wisconsin’s “Top 25 Under 25” list and was a finalist on season 4 of Wisconsin’s hit TV show, Project Pitch It. Today, he is focused on his newest brand called 7-Figure Millennials. His mission is to help 10,000 millennial entrepreneurs to build wealth through the power of connection while prioritizing their health and relationships.
Kim Sutton: Welcome back to another episode of Positive Productivity. I can’t even tell you how much I’m loving the journey of having both the audio and the video version going out now. So for listeners who are listening on your favorite podcast platform, if you ever want to join the party, video wise, make sure to head on over to YouTube and watch everything right there because some episodes are visual as well as auditory. I’m not called the grammar please, if I got that one wrong, okay. But today’s guest is Brandon Fong from 7-Figure Millennials. I got to tell you that right before we got into the recorded section of the show, I had to ask, am I a millennial or not? And no, I’m not. I wonder what I am. Is that Gen X?
Brandon Fong: I believe so, yes.
Kim Sutton: Okay, so I’m right on the cusp, listeners, you know I’ve shared my weight, I’ve shared my credit score, I’ve shared a lot. I was born in 1979, and actually you would have just heard this on the episode with John Cole, but I’ve often like different people. Brandon shared that different people draw the line in different places so some people will say I’m a millennial, some people will say I’m Gen X.
Brandon Fong: According to Wikipedia, which as we all know is the number one authority on everything, 1981 to 1996 is what they say.
Kim Sutton: But I don’t feel like I belong to either side.
Brandon Fong: That’s weird, because I’m 96 actually, so I’m like the last year for millennials. They even talked about there being a microgeneration, I forgot what they called it, but it would be between Gen Z and Millennials. I don’t know, I feel like wherever your hearts at.
Kim Sutton: You’re 96?
Brandon Fong: I am 96, yeah.
Kim Sutton: I graduated high school in 97. Wow, you just made the gray hairs on my head feel really old. So how did 7-Figure Millennials come to be? I know I’m skipping right ahead, but tell us about yourself, and tell us how you got here.
Brandon Fong: Yeah. I like to start my story at the very beginning. It’s cool that we’re doing video because now I can show some stuff that I have with me. But like my story starts at Wisconsin Hills Middle School. And the reason why I like to start middle school because the story tells us like, every day at 11:33 AM, the school lunch bell would ring and my stomach would start to turn, and like all the middle schoolers would float out in the hallway. And if you look closer, you’d see little nerdy Brandon chillin behind the packs of everybody else. I was stalling on my way to lunch, and the reason why I hated lunch so much is because I would go through the lunch checkout line with my little plastic tray with my chicken nuggets and smiley face fries, or whatever they were serving for the day. I put it on the counter, I typed in my student ID and up on the screen would show Brandon Fong zero dollars and zero cents, because my family qualified for the free and reduced lunch program. We got government help, and I was just so embarrassed by that. You guys can remember being in middle school, or you can remember being in middle school, you want nothing more than to just impress your friends. So I would hide in the bathroom, I would try to distract them, anything from seeing the zero dollars next to my name. I know it was only ever up there for like two seconds, but it meant so much to me. And the reason why I like to tell that story is because, even though my family didn’t grow up with the resources, I realized that to be successful, it doesn’t require resources, it requires being resourceful.
So from the age 12 onward, I had to learn how to figure out how to win even if the odds were stacked against me. I’m super grateful for my parents, and one of the things that they taught me from a very early age was the power of connecting with other people. They would pull me out of school when I was 16, and they would let me go to local networking events where I would have the opportunity to talk with people and add value to people that were literally four or five times my age. So fast forward, five years from there and it’s my senior year of college. I ended up reaching out to a really successful entrepreneur whose name is Jonathan Levi. At the time, he had over 100,000 students in his online courses, 1.5 million downloads on his podcast, and a TEDx talk, all that stuff. I was just some college student but I reached out to him. I’m like, these are all the different ways that I’d love to help you out. And long story short, I ended up being in a relationship, ended up running his marketing for three years, helped out 100,000 students to his courses, 1.5 million downloads to his podcast while I was on the team, launched a bunch of products. And Jonathan also got me into a mastermind called Genius Network, which is a $25,000 a year group, yet to be making 7-figures a year. And again, I found myself as the youngest person in the room at 22.
Kim Sutton: You were in Genius Network?
Brandon Fong: Yeah, I was in Genius Network. So absolutely blessed, super incredible because of the connections that Jonathan had. But the reason why I tell that story is two main things. There are two things that I learned from working with Jonathan. One, I learned the power of what one connection can really do for you. And the other thing is, I had the opportunity to look under the hood of a 7-figure business and also get to network with people at a super high level as well. So today, I’m focused on teaching people how to grow businesses using the power of connection. I know I’ve been talking while, but that kind of dovetails into a little bit about what I’m creating with 7-Figure Millennials. I saw at the high level, you can be incredibly financially successful and miserable. I want to change the conversation around entrepreneurship for the millennial generation of pursuing entrepreneurship for the right reasons. Focusing on financial success is important, I believe, but also prioritizing your health and relationships, and doing entrepreneurship for the right reason. The quote that inspired it was Jim Rohn, become a millionaire not for the million dollars, but for what it will make of you to achieve it. So I’m excited to continue to develop that community and really show people that success without fulfillment is the ultimate failure, I think Tony Robbins says that. So it’s gonna be a wild journey. We can pack into any point that you want to dive in from there. I know that was a lot.
Kim Sutton: There’s a lot. And I want to start by saying that at 11 years old, I was in very much the same boat. Although 20 years ago, we didn’t have to punch in our lunch numbers and nobody did. Well, actually they did know, because at that point, if we were getting assisted lunch, which I wasn’t because my mom, she wouldn’t apply for it even though we really needed it. But if we had it, you had a ticket, like a raffle ticket, looking ticket. I mean, it was basically like the stigma. Oh, that kid gets free lunch. So we didn’t do that, but there were no extras. I remember lunch costs a dollar 30, that’s what I had in school lunches. They’re not enough to fill up a growing kid, right? I always wanted more. I remember hearing on the loudspeaker one day, afternoon announcements, I don’t know what they do anymore, I should ask my kids today. But they gave an announcement, the local newspapers looking for delivery people, if you’re interested, come see Mr. Reitz and fill out an application. So I ran right up there after school and I filled out an application.
And at 11 years old, I started delivering the newspaper at 5:30 in the morning, full disclosure, my mother did most of the work. But I was the one who was responsible for going up and down the street. I mean, pre internet, nobody, you didn’t pay for your newspaper subscription online. I would be there once every week getting my, I don’t know, or every month getting my $6 and 10 cents. And then I had a little denim purse, I’m so dating myself here, change that I could find my $35, Mr. Goodbar, whatever it is, that ice cream sandwich. So nobody was gonna know that we didn’t have money I was gonna own, I just need to really date myself right now. That was like 1991 fluorescent colors were all the rage. Please, for the sake of my children, fashion designers, keep fluorescent colors in the past. That’s all I have to say. Because I look back at those school pictures and I’m like, holy goodness. Okay, but with all that embarrassing this shared, on the wall behind you, I know people who are listening, they can’t see it, but you have a sign that says, stay humble, hustle hard. What does hustle mean to you?
Brandon Fong: That’s a really good question. I think there’s lots of stigma around hustle these days, it means that you need to work 100 hours and just be crazy all the time. To me, hustle doesn’t have that connotation. And even though I know that that’s kind of the societal accepted formula for it, but I think the hustle to me really just means like, to me, there’s no glory, or there’s no, I wouldn’t respect somebody that is hustling and just not even thinking about what they’re doing. So for me, I like to think about it as more of intelligent hustling. I really focus on what is the 80/20 of my time. How can I make sure that I’m focusing on my unique abilities? I think there’s an intelligent hustle and an unintelligent hustle. I think the unintelligent hustle is where you’re just non stop, just kind of keep going just because you need to be moving. And then there’s the intelligent hustle where you’re applying the 80/20 rule, and making sure that you’re sticking within your zone of genius and applying that to the fullest extent. I think I’ve never been asked that question before, so really, good question. But I definitely think that there needs to be a conversation around that, because just working until you drop is just not a solution that’s sustainable.
Kim Sutton: Well, and that’s what I did. I just had to be totally honest, I love this humble part of the image, but the hustle heart, I hate the word hustle. I don’t hate very much tailgaters, negative people and the word hustle. Because when I started my business in 2012, all the way up until 2016, 2017, all I was doing was hustling. And it was so miserable, I was saying yes to everybody. I thought that because I could do something meant I should. So have you read Profit First, I’m checking out your bookshelf–
Brandon Fong: Have not, have not.
Kim Sutton: Okay, it’s an awesome book. But what he was saying was, you really have to stick in your zone, and I have already talked about it, already in the recorded portion. But even in the pre chat, the example that [inaudible] was given is, there’s a landscaper who’s mowing the lawn one day and he notices that his clients house, the gutters need to be cleaned too. So he offers to clean the gutters and the guy’s like, Yeah, sure. But now, he has to go out and buy a ladder in the gutter cleaning equipment, which he didn’t have before. So it gets up there and he realizes, oh, the roof needs repair. But he’s not a roof, like I don’t know, let’s just pretend that they need to be certified or something. He doesn’t have the certification, so now, he has to hire somebody and pay for those materials as well. So he does, because he wants the money. And then he notices that the masonry on the fireplace needs fixed and the same thing, he gets more work, but he’s not a mason and he needs to hire. I wound up in screwing myself, let’s just put it that way. Because I would hire, I would promise custom built or custom designed WordPress websites that weren’t even based on any type of theme, that I would have a designer to do it, and what I ended up finding that wasn’t my passion zone. It’s not like I could just pick up the work if the person disappeared, right? And that’s exactly what happened. I was over committing stuff, or stuff that I couldn’t even do myself if the team wasn’t there. And I didn’t want to, for the team would just disappear. And then I would be hustling, hustling, and I don’t know, maybe it’s just the result of movies like Pretty Women. I mean, those are like, that’s true from when I grew up. Hustling was just such a dirty thing. I think there needs to be a better word, though, so I’m all about working smarter, not harder. You said when you were a senior, you reached out to Jonathan Levi.
Brandon Fong: Yeah.
Kim Sutton: Did you have every intention of becoming self employed going the entrepreneur route when you graduated college?
Brandon Fong: 100%. I mean, my entrepreneurial muscles started getting flexed when I was 12, and not wanting to get that free lunch like, I skipped out all my college years. I wrote a book, my college sophomore year, junior year. I worked at a startup company in my freshman year and found out that one of the co-founders was using our money to pay for college tuition. I mean, my goal was to launch something by the time I graduated. So senior year, I figured, instead of trying something else, and kind of throwing like a hail Mary pass, why not find somebody who’s exactly where I wanted to be in my career, my relationships, like the way he approached relationships and stuff like that. So I figured, why not just learn from somebody that’s absolutely crushing it right now and learn everything I need to learn to add a lot of value for him, and then eventually go off on my own. Like I said, I had a phenomenal experience working with Jonathan, still really good friends. And actually, as of May of this year, so not very long. I’ve been off on my own kind of implementing everything that I learned as a result of running at that high level.
Kim Sutton: That’s so awesome, and I do have another question to back that up. This is going to be sort of nosy, but if you knew that you’re going to go that entrepreneurial route, how did you decide to go to college? And I’m only asking because I have a 17 year old and I haven’t been pushing for him to go to college at all.
Brandon Fong: That’s a great question. So my university actually had a entrepreneurship major. I would recommend it if there are programs around it, but I figured that if they have an entrepreneurship major, that means that they are looking at investing resources and providing students with the connections that they need to eventually start their own companies. So I looked at it as an opportunity to use my college experience in a very non traditional way. I think, out of the box, college does not do what it’s supposed to do.
Kim Sutton: I completely agree.
Brandon Fong: But, the big BUT is, if you are willing to think out of the box and use college in your experience non traditionally, you can make it an incredible experience. So there’s this thing I used to teach, or I still teach, I guess you could say the cute student card. Like when you’re in college, when you’re in high school, all that stuff, you can reach out to professionals and say, I’m a student, I’m looking to learn. People will help you, you have no idea. If you’re an ambitious person, you’re approaching the right way of adding value and just being genuinely curious and grateful for the time that they give you, you can learn so much. The huge part of my college experience was like reaching out to people, developing relationships, trying things, surrounding myself with other entrepreneurs and leveraging the resources that my university provided. So that was the idea behind that is I kind of use it as an incubator.
Kim Sutton: We are going to take a quick break and we will be right back.
Love that you said that. I went to the school, The Art Institute of Chicago, an awesome school for art, okay, but I went for interior architecture. And in order to get a job outside of college, I needed to teach myself AutoCAD. And when I taught it to myself, they told me that I shot myself in the foot, my professors said that. I’m like, why am I going to school?
Brandon Fong: The issue that I see with lots of classes, and I think I got this from Tim Ferriss. It’s like lots of schools, they teach on just in case information instead of just in time information. It’s all like, Oh, you might use this one day. But the problem is when you can’t immediately implement this, you can’t immediately implement what you’re learning, you immediately lose it because you don’t see the real world application in it. I think if you can supplement at least what you were doing, learning on your own and implementing it because you needed to know it, because otherwise you wouldn’t been able to do what you needed to do, so you probably retain more of that because you had the opportunity to actually use what you were learning in the real world.
Kim Sutton: I would have never gotten the job out of college if I hadn’t taken the time. It was so difficult because for three and a half years, I had been hand dry. I graduated college in 2001. Hand drafting was long gone, long gone. Then I saw my husband go through the same thing. He went to school for video game art, or design and development, and it was all about the theory, and the documents, and the storyline and the concept. But when it came to actually learning how to use the software, it was nowhere in the curriculum. I just need to keep on telling my kids, you can’t just do what they’re telling you to do. You have to have the motivation and the drive to go beyond.
Brandon Fong: Yeah.
Kim Sutton: So what made you decide to take the jump into your own thing this year?
Brandon Fong: Several things. Some changes in the company, and then also in, very, very excited for Jonathan, he got married and he’s having a kid right now so there’s been kind of like a shift in his life. He’s looking at automating lots of stuff and moving forward, and experimenting with other ventures. I could just tell that he was itching to explore the next level for his thing so it kind of made a lot of sense. Like he’s having a family, he’s gonna ramp down a little bit, and it was a good time for me to kind of spread my wings and fly. So it worked out for everyone.
Kim Sutton: So in the last year, I also, I had been working with a client for three years, and that client was supplying 95 to 100% of all my income, but I decided that I needed to take a change because it didn’t feel good anymore. How do you make decisions in your business? Like, is your gut your intuition? A big part of it?
Brandon Fong: Gosh, I love your questions. These are fantastic questions.
Kim Sutton: Just so you know, they just appear.
Brandon Fong: Yeah, that’s incredible. So when I make big decisions, one of the frameworks that I use is Tim Ferriss Fear-Setting exercise, if you’ve never heard of that before, but you can look up his TED talk on it. But basically, it’s like we blow up the worst case scenario in our heads without fully exploring what the reality would most likely look like if we went through with that decision. So Fear-Setting basically has, you list out all the worst case scenarios that you have in your head, that you’re gonna be homeless, no one’s gonna love you, whatever the heck is going on in your head, but then it’s an exercise. I’m not going to get this word for word because I don’t do it, I usually use it for big decisions. But he then takes you through a process that you can use. It’s like, okay, if this does happen, what could you begin to do to prevent that from happening? Or, what if it does happen, how could you get back up on your feet again if that did happen? So at the end of it, lots of the times, you have this exercise where you finish it, and then you look at it just like, okay, well, like there’s an 8 to 10 potential upside of me doing this and like a one to two potential damage or stuff that’s actually recoverable. It kind of gives you a lot more confidence once you have it spelled out because, I don’t know about you, but when I have a decision, sometimes it’s like the same thoughts. Just run over, and over, and over, and over, and over, and over, and over again in your head and it’s like it’s not really doing anything. But by systematically approaching it and realizing how you can address them, negative consequences that it’s not the end of the world, that makes the decision a lot easier.
Kim Sutton: Well, I found it points of conflict, and I avoid conflict at all costs. But sometimes, avoiding conflict has additional costs because you’re avoiding and then it continues to do when your gut and make you angry, right? So I started realizing that I just had to write it down. I either had to draft an email to whoever was irritating me, or journal it out. But I found that often addressing the person, and I know this is not a positive example, but just addressing the person often cleared up that point of fear. I was blowing it so much up in my head.
Brandon Fong: Yeah.
Kim Sutton: Like, how long have you been thinking about this? I wish you would have brought it up sooner because that’s not what I meant when I said it. And being a person, you chronically put my foot in my mouth.
Brandon Fong: It’s funny. Sometimes I want to be reactive and I’ll want to send a message, and I like that you do that as well because it’s like, if you put it down and then you sleep on it overnight, and then you reread what you wrote, it’s like, okay, I’m really glad I didn’t send that. At least that’s what happened to me, the majority of the time was like, I’m glad I wasn’t a hothead here because it’s not as bad as it really is. I could address it in a much more eloquent way.
Kim Sutton: Yeah, well, usually, I’ll still send some version of the draft. But the very strong words are removed, or censored, or just muted a little bit. They don’t need to be said quite so strongly. So tell me about the journey of 7-Figure Millennials. What did it look like when you guys started? What does it look like now? And I know you told me how many domains you own.
Brandon Fong: I own a lot of domains, I think probably 35, maybe 40 plus domains, I don’t even know at this point. It’s like if it’s $8, why not? It could be something. But to answer your question, 7-Figure Millennials is very, very new at the time of this recording, because I just kind of started getting the idea, June of this year. Right now, I have a free Facebook group that started around people that have this ideal. And that I’ll be launching a podcast very soon, around this topic, interviewing people that have been able to build businesses while prioritizing their health and relationships, and really just building beautiful fulfilling lives. So that’s the idea behind that. I’m really excited to see where it’s gonna go because I’m in love with the podcasting medium. I listened to so many podcasts that I’m just very excited and grateful to join the community of podcasters because it’s such a powerful way to develop relationships with people, and it’s gonna be a lot of fun.
Kim Sutton: What are a couple of your favorite podcasts right now?
Brandon Fong: For me, I love Tim Ferriss, I mentioned him a few times. So Tim Ferriss, I also like Noah Kagan Presents, I like Russell Brunson’s Marketing Secrets, I love TED Radio Hour, all Dan Sullivan Stuff inside Strategic Coach Podcast is really, really good. And especially, I love Dan Sullivan stuff because he’s one of the most, I love his thinking, it’s like incredible thinking. And also, he’s somebody that’s coached 20,000 plus entrepreneurs. Lots of the stuff he teaches is like first principle stuff, you see lots of stuff online where it’s like iterations upon other people’s thinking, and it’s like passing the telephone. But Dan Sullivan has been able to prove these concepts for years now and it’s worked for thousands of entrepreneurs, that stuff is really interesting. But I’d say those are my, I also love Joe Rogan, but everybody loves Joe Rogan.
Kim Sutton: Okay. And on that, no, he’s someone who just went over to Spotify, correct?
Brandon Fong: Yes. Yep.
Kim Sutton: Okay, do you think that was good or bad?
Brandon Fong: I haven’t looked that much into the logistics of it. I don’t really know from his perspective, like, why he decided to make that move. I don’t know if it’s going to put him in a box and not allow him to express himself the way he normally would when he has other stakeholders that are involved in the production of his podcast. That’s my initial reaction without really having investigated or being able to form a more intelligent opinion beyond that.
Kim Sutton: Yeah. Because it was, so my husband watches quite a bit of like, YouTube talk shows if I’m in his side of the house, then I hear them and I heard reports that when, and it was just in the past week, so yes, I am timestamping this. When his show was turned on Spotify, a lot of the most controversial episodes were missing.
Brandon Fong: Really?
Kim Sutton: Yes. There’s like a, I don’t remember his name right now, but a conspiracy theorist who was kicked off YouTube. I don’t remember his name right this very moment, but his episode was removed. As were a whole lot of others. Would that be worth it to you to take the money and then not be able to share the message that you wanted to share?
Brandon Fong: I don’t think so.
Kim Sutton: Yeah, I don’t think so either.
Brandon Fong: Like for me, it’s crazy the world that we’re living in because it’s becoming more and more polar, especially with our experiences online, showing us what we want to hear and what we want to see and it’s just pulling us further and further apart. I think we’ve created this world where we just, this is actually not accurate also, I won’t finish that sentence, but it’s like showing us what we want to see. Having uncomfortable opinions and hearing about it, I think is something that really helps with everyone. So if we’re constantly trying to censor and remove this stuff is crazy it may sound like, it’s definitely, I think doing more harm than good. So to answer your question, yeah, I don’t think I would take a deal like that at all.
Kim Sutton: Yeah, yeah. So I had somebody, one of my previous coaches tell me that my stories from my life did not belong in my business, that they were holding me back because they were showing fault, or less than in my history. Whereas, I looked at it as a way of showing that not everything is perfect, but I pushed through, be resilient, you can overcome anything. I mean, we’ve overcome being in foreclosure, and having a car repossessed, and multiple miscarriages, we push through. There’s awesome things that still happen. I pushed through an abusive marriage, on the other side, finding my soulmate. So I’m not going to share, or I’m not going to not share this stuff. And now, hundreds of millions or billions, or however, make up an imaginary finger because that’s how much he earned as far as, none of that would be sufficient enough for me to not share hope.
Brandon Fong: Yes. It’s interesting that your coach recommended that you use suppressed–
Kim Sutton: It was the wrong coach.
Brandon Fong: Okay, so that’s a good thing. I mean, like my mentor right now, that story that I shared in the beginning of this podcast was so painful for me. It was something that I refused to bring up to anyone, and she really encouraged me to dig in. I realized how much of an asset, and how much of a strength that experience was. I think Bernie Brown has a really good line, and I’m going to butcher the exact quoting, but it’s something along the lines of like, your stories own you until you own the story, or something along those lines. Until you own the story, you can’t put it in, it’s something along the lines of like not being able to put an end on the story until you’ve owned the story. It’s like if I had let that story of me having that free and reduced lunch exist in my past, and it just kind of controlled me and that was kind of there, instead of me owning that and taking that as a part of my experience. Now, I get to put the period at the end of that, and really put where the story actually ended up. And how that experience transformed me and allowed me to develop the power of connection, and really pushed me to work harder and experiment with things that I normally wouldn’t have experimented with, because I had to figure things out. And so I think it’s very powerful that you share your story. I would encourage other people to share their stories as well, because we’re all going through this experience together. We’re all human beings, and we’re all stuff in our past that we don’t want to hear about. When we hear somebody share that, and be strong enough to share that, it bonds you so much closer than if you were to just try to put it in a box and never look at it again.
Kim Sutton: Yeah. When I was in seventh grade, we switched school districts between sixth and seventh so I went from the school to head to lunch tickets to a different school. And then old school, I was a big fish in a small pond. In the new school, I was a very small fish in a big pond, very big pond. And to go out of the school at junior high, I pity any kid in junior high. I just gotta put it out there. Keep your chin up kiddos. For those of you who are listening with your parents or listening on your own right now, keep your chin up because nobody can tell you how good you are. You’re awesome, just the way you are. So if I went out the front door of the school, I had to walk the sidewalk in the bus loop that went right by all the school buses. And it was pretty likely on any given day that I would get stuff thrown at me from the bus windows.
Brandon Fong: Wow.
Kim Sutton: So I just started, I had to hang out in the bathroom in the stall because the teachers were also trying to push me out of the corridors, get out of here, get out of here, go home, go home. So I would hide in a bathroom until I knew that the buses were gone. We lived with my grandparents at that point. My mom, my sister and I live with our grandparents, and my grandparents were buying clothes for me. My mom was buying clothes, I had no fashion sense. I still have no fashion sense. I hate clothes shopping. At that point, no, it shifted. Thankfully, that the one was gone. But I showed my first day of seventh grade with purple jeans, a purple turtleneck and a purple like cardigan thing.
Brandon Fong: Like Velma from Scooby Doo.
Kim Sutton: Exactly. So I set myself up from day one to be picked on. Oh, and I had these like huge glasses that were purple, and then the bangs of the 90’s to go with it. I totally get it and I would, there was a point that I really wanted to go back to the 20, 25, 20 year high school reunion, just to have a word with the kids who made me feel better, so crappy. But at the same time, I was like, what am I gonna do? Nothing, I know who I am now, I don’t need to tell them who I am. Unless they’ve grown up to it, just gonna be a waste of breath so I can just focus on being my best version of me.
Brandon Fong: Yeah, and I think the show doesn’t tell too. You have an incredible show, you have a beautiful family, you have it pushed through, but many, many powerful things in your life, and people see that. You don’t have to tell people about that. Like, they can tell that you’re happy with where you’re at, and that’s something that words can never express.
Kim Sutton: I mean, the dollar value was insignificant during that point in my family’s life. It was like $250 to go to the 20 year event weekend. But then there’s the additional stress of what to wear. I had two year old twins. I’m still carrying their weight almost six years later, okay. But why am I going to go through the additional stress of worrying about what to wear? What I really don’t care, I just don’t care. I love that now, like, I feel like at 41, I’ve finally grown up and I know I do have that 15 or something like that years over you, but I feel like I didn’t grow up. Like I didn’t learn to know who I was until I was 40.
Brandon Fong: Yeah, I think to businesses, the ultimate therapy, you have to lead people in order to grow your business. You need to have your stuff figured out. That’s what my mentor always tells me like, why go to therapy when you can just start your own business?
Kim Sutton: Well, that’s so funny, I agree. But I feel like my business also drove me into needing the therapy that my business helped me with.
Brandon Fong: Yeah, well, I think your business is an external manifestation of what’s going on internally. If you see problems that are showing up and you’re wondering what the heck is going on, there’s a good chance that it’s been reflected on things that have happened in your life, or the way that you saw problems because it’s like, you’re the one that created it. So if you’re having those issues, a lot of times, it can be traced back to limiting beliefs that you may have in your own life.
Kim Sutton: All right. So your job title, we were talking about this right before to entrepreneur, digital marketer, world traveler, author, what is your title today? At this very moment, what is your title?
Brandon Fong: I’d say connector.
Kim Sutton: Okay.
Brandon Fong: I recently wrote a new book called, The Magic Connection Method.
Kim Sutton: I see it.
Brandon Fong: Yeah. It kind of ties back to what we were talking about before. It’s like our world, especially with social media, it’s making us so polarized and it’s pulling us further apart. I also don’t own the domains, as we were talking about domains before, Magic Connection Marketing. I really think that at the end of the day, it’s all about human relationships. There’s somebody I was talking to the other day, Joshua B. Lee, he has this incredible line where it’s like, it’s not B2B, it’s not B2C, it’s H2H. Human is human, it’s really what it’s about. So that’s what I’m focused on. The Magic Connection Method really shows people how to develop authentic connections with people and approach people in a way that’s really authentic. I mean, its core connection is one of the main themes that has always been through my life, and so that’s a title I would put on myself when you say right now.
Kim Sutton: I’m risking getting a lot of harsh feedback. I’m wondering if I should bite my tongue, but I guess when I say that I can’t bite my tongue anymore, right? So with everything that’s been going on in the last few months, I mean, we’ve had COVID go on, we’ve had black lives matter. I’ve been personally struggling, and I know this can be hard to say coming from a white woman, I’m a little bit fed up with the whole situation. Because just like you, we didn’t come from money, we have put ourselves where we are today. I have African American friends who came from housing projects and are now doctors, lawyers. They decided that they were going to make a change, and they decided to defeat all odds against them. But I think that as a whole, we need to respect everybody. I know this is putting you in a tough spot, but do you think that there truly are limiting circumstances outside of our own heads?
Brandon Fong: Can you clarify on that a little bit?
Kim Sutton: Okay, let me explain my thoughts a little bit more. I feel like if somebody decides that they’re going to do something, if they decide that they’re going to change their lives? They can. The only limitation that they have is themselves. What’s your opinion?
Brandon Fong: I believe that to be true. I think it’s reflected in my life, I’ve seen it. There’s like the whole, I don’t know, I think it’s a combination of you making the decision to make a change in my formula every time that I’ve grown to the next level because of a connection with somebody else. Somebody that’s introduced me to a new way of thinking, somebody that’s introduced me to resources, somebody that’s introduced me to other people. I think that there’s really two main things. One, the decision that you need to make a change. And two, that you’re not doing it on your own, that you’re actively seeking and learning from other people that are willing to help you and also preventing mistakes that they may have made in the past.
Kim Sutton: When it comes to making connections, what would you say are some of your biggest tips?
Brandon Fong: Yeah. So for The Magic Connection Method, it’s a three part process that I teach people to reach out to people. So it specifically shows the part of the connection of like, how to form a relationship from going from not knowing someone to knowing somebody. And so the biggest issue that I see people make whenever they reach out, and I guarantee, you can go on your LinkedIn, you can go anywhere, and you will see just tons of requests of like, I’m the CEO of this company and I have 40,000 users that do X, Y, Z, and it’s just like people make the outreach 100% about them. I mean, I hate to say it, but like, people are not going to read that unless your show that you–
Kim Sutton: Oh, I don’t, I delete it.
Brandon Fong: Yeah, yeah. I have a folder that I keep on my computer of crappy outreaches, just so I can kind of call back on them when I’m trying to make a point. I think the biggest mistake that people make, one, it’s not about them. The first line of the email, or the outreach, or whatever medium you’re using is the most important, and people are like, they use that space to introduce themselves. Most people are like, Hi, my name is Brandon Fong. I am all the titles that we mentioned before. And like, it’s not about them yet. So like the first part of any outreach always has to be 100% about them. Like, Hey, Kim, I love what you’re doing with your podcast, you have an absolutely beautiful family. I love how vulnerable you are on the show. Okay, so now you read that message and you’re like, Okay, I’m gonna read the rest of this. This person cares about me, you know?
Kim Sutton: Keep on complimenting to inflate my ego today, yeah.
Brandon Fong: Exactly. So that’s the first part, it’s what I call the hook. And then the second part is a transition. How can you position it as a win for them. Like, whatever the relationship, what is in it for them? I used to call the stupid yes, but I’m starting to call it the irresistible offer now.
Kim Sutton: Thank you. Yeah.
Brandon Fong: Yeah. Like, how can you make whatever results you want to be of the relationship? How can you add a lot of value to them? So that’s the next part of the email, or the message. And then the last part is something I call the no oriented question. This is something I learned from Chris Voss, one of my favorite books, Never Split The Difference. He’s an ex FBI hostage negotiator. And one of the points that he gives is that, people have a finite amount of yeses that they can give in a day. So every time you say yes to something, it means you’re giving away your time, it means you’re giving away your money, it means you’re giving away your energy. So when people, when somebody asks you something, especially if they don’t know you, it’s kind of like, yeah, I don’t know. And so what he teaches is to ask and know oriented questions instead. So that means, starting your questions with, would it be ridiculous if? Or would you be opposed to? Or would it be a bad idea if? So that’s the last part of the question, or the last part of the email. I always ask, it always ends on a question so they can very clearly see that the one thing that you’re asking, would be a bad idea if I sent you these ideas that I came up with that could help you? And so kind of weeding back through it, the bigger the gap between the irresistible offer, so what they have to gain, and what they have to do to actually move forward with them getting this irresistible offer, the greater your response will be. That’s the structure of the email. It’s the hook, the irresistible offer, and then the oriented question. So Kim, you are so amazing, love your podcast, love how vulnerable you are, X, Y, Z, beautiful family. And then the next part of it is saying, besides wanting to tell you that, whatever yours will offer, actually, when I reached out to you, I sent you a similar message. It’s like, I would love to add value to the listeners of your show. And I outlined a bunch of ways that I could add value, and then I said, Kim, would you be opposed if I sent you those three ideas that I had to add value to your audience? Well, you respond to them on the show. So it works. So that’s the magic formula, the three part process that I teach people when they are looking at developing relationships with people.
Kim Sutton: It’s so funny, you mentioned Chris Voss. It occurred to me, when I was going through the crazy times in my business, I was actually on the Chris Voss show, and I don’t think they ever promoted it. I need to take care of that and start sharing that episode too. I found that it’s all about other people way too often. And for any podcasters out there, you know because you went through this process with me. One of my questions on my application to get on the show is, what’s your favorite episode of the podcast, and why? People will purposely not fill out the proper podcast application to get on my show because they don’t, I think, because they don’t want to answer that question because they’ve never listened to the show. But I put it right on my website. If you don’t fill out the right application, I’m just going to delete it. If you can’t even read the instructions on my contact page, then how are you going to show up?
Brandon Fong: And it’s funny too, the same thing happens everywhere. I’ll even do that for my job. Like if I’m hiring a freelancer, at the bottom of any post I’ll say, put the words purple cow at the top of your submission. You’re not going to forget the fact that I asked you to put the words purple cow at the top of your submission, but like anybody that doesn’t put the words purple cow at the top of the submission, they clearly didn’t read what the heck I was.
Kim Sutton: Oh, my gosh. I have that same thing on my work with me page. I say hello and goodbye. Hello is who I’m looking for people on my team. Goodbye is who I’m not. If you don’t pay attention to detail, I don’t want you on my team because I don’t want to have to be explaining everything that you could have found elsewhere. I’ll know that you’re not detail oriented if you don’t remember that my favorite dessert of the moment, and this is two years ago, which is still true, is brookie ice cream. So down when they’re going through the application, the last question is, what is Kim’s favorite dessert, or favorite snack of the moment? I will receive answers like, that information was not retrievable from my short term memory file. I don’t see how that’s relevant. I don’t know, but I know that Kim can’t cook, which is true. They had on somewhere else on my website. It’s like, hello? If you can’t even read four paragraphs, go away.
Brandon Fong: Yeah.
Kim Sutton: It is all for the podcast is two sentences on my contact page. Do not fill this form out if you want to be on the podcast, instead, go here. Thank you, Brandon for getting it right.
Brandon Fong: Of course.
Kim Sutton: Like the rest of them, just make it easy for people. I’m a gamer, Brandon. I don’t know if you’ve heard that yet.
Brandon Fong: Yeah, I did. I heard. I was listening to your episode, I don’t remember the name of the gentleman but you were talking about, he was the one that recorded in the pot in his closet, and you were making fun of each other for making sure that F bombs weren’t flying when you’re recording a podcast?
Kim Sutton: Yeah, so I completed, this is very relevant for business. So please don’t anybody think that it’s not relevant. I play ARK: Survival Evolved, my husband, kids and I have been playing it for almost six years in an obscene number of hours in this game. Now, I have a little discord store where I sell my dinosaurs, when I’m not busy with my work. But I also buy dinosaurs. And there’s a point to all this. Well, I made a transaction yesterday, it’s all within game currency. I don’t want the developers getting pissed at me or anything. Apparently, I paid wrong, and the person did not handle it well. But I made sure to take care of it. But what happened was they said, well, did you go to the payment options tab channel to see what types of payment I accept? Well, they said in the listing what the price was, so I misinterpreted. I told them, as an entrepreneur and as a shop owner myself, make it easy and simplify it. I actually said busy, because I’m busy. I don’t have time to go to eight different places to find what I’m looking for. Make it easy, and make it simple for busy people. Maybe that’s not what I said the first time. But third, I almost wanted to say that the customer is almost straight. But I don’t agree with that because I’ve had some situations where the customer was definitely not right. I mean, in my business. What’s your opinion on that expression?
Brandon Fong: That’s a good question. What I found is that typically, just like my first words that weren’t coming out of my mouth is like Shrek, like Ogres are like onions. Like, your customers are like onions too. What they may say is really not the underlying issue. And if you get bogged up on defeating that surface level, whatever they say the problem is without actually having conversations and going a level deeper, you’re probably solving the wrong problems. Lots of people at the end of the day, if you are doing customer research on a product and you’re researching a bunch, at the end of the day, people are gonna say, they don’t have time or they don’t have money. Those are the default things that people are going to say. But you know that like the real answer is a few layers deeper than that. So yeah, asking, and based on your feedback on surface level responses from people, I think can definitely do a lot more damage than good. But if you are willing to dig deeper and actually have conversations and figure out what the real issues are, then that’s where the gold comes in when it comes to creating products or validating ideas.
Kim Sutton: Thank you, you are actually just confirming just thoughts. I’m working on a five day challenge and it’s about working smarter, not harder. I already have a 30 day challenge to work smarter, not harder. But I realize, 30 days is just too long.
Brandon Fong: Yeah.
Kim Sutton: But I’m going to charge people to get them into it. I want for the listener who is wondering, why are you going to charge me to be in this challenge? I want you to ask yourself, how many times have you completed a challenge that you got for free?
Brandon Fong: Yeah, when you pay attention, I 100% believe in that.
Kim Sutton: I was signed up for three challenges last week and I didn’t log into any of them because they were all free. But if I had paid even $5, I would have been in there. I have one, if you haven’t heard of her, Rachel Miller, I have her inbox, or I have an email in my inbox inviting me to be part of a 10 day challenge I think, for $10. I want to sign up for it so badly, but I’m not going to until I know that I can commit the time and the energy to do the work because I’m paying for it. But if it were free, then I would have had no problem signing up for it, but I wouldn’t have done the work.
Brandon Fong: Yeah. I think the other lesson that’s in this too, when it comes to challenges and stuff like that, at the end of the day, people don’t buy whatever your product is. They don’t buy the course, they don’t buy the challenge, they don’t buy the book. What they want is the result at the end of it. And lots of the times, why see a mistake that people make if they try to sell the challenge. Typically, people don’t want to challenge themselves. Challenges are challenging. The subconscious mind is like, hey, do this extra work. And it’s like, no, I don’t want that. So how can you sell the results? That’s another thing that I’m focused on right now, something I created called purchaseresults.com. I’m working on that as well from a consulting standpoint, but that’s just kind of came up, as you were talking about, making sure that you’re actually selling results instead of selling whatever it is that you’re trying to sell.
Kim Sutton: You should see cellresults.com is available, you better do it before this.
Brandon Fong: Yeah, I know. Maybe we shouldn’t say that online. But by results, I was looking at it, I was really, really expensive. I just to validate an idea, I wasn’t ready to spend that money on it.
Kim Sutton: You have a few weeks, cellresults.com. I’m not going to go look for it, that one’s all yours.
Brandon Fong: Sure.
Kim Sutton: I have domains that I bought just because it sounded great at the time. And at those times, I mean, it’s nothing like your 800 to 1000 domains. I have 25.
Brandon Fong: Sure.
Kim Sutton: I’ve let some go over the years. I’m actually, my teenagers hate it that I say this to them, but it’s like Elsa on Frozen. I’ve just started singing in my horrible singing voice, let it go. But if it’s not building value for you personally, or for you educationally, or for you professionally, I’ve just started letting it go. Yeah, I don’t need more to maintain. What are you most excited about? Let’s pretend that quarantine, COVID, riots, protests, election, let’s pretend that all of that is gone, what excites you most about the next 90 days?
Brandon Fong: 90 days? So it’s over, and there’s 90 days from now? My first reaction was my wedding, because we’ve had to postpone our wedding twice, and haven’t been able to hug people for that. But that’s longer than 90 days away.
Kim Sutton: Can we just pause and talk about that for a second? Are there costs involved with postponing, like, are the vendors being cool on that.
Brandon Fong: We’ve been very fortunate that we’ve been able to transfer the majority of it to next year. But it was supposed to be June 28, and then we moved it to October 4. And we decided to have a ceremony on June 28, but have a celebration later. But then October 4 is right around the corner and things aren’t still looking as good as they could be, so we moved into next year. But we were fortunate that we were able to transfer it. But if any listeners are–
Kim Sutton: So you’re married, but you haven’t had the big wedding?
Brandon Fong: Yeah.
Kim Sutton: Congratulations.
Brandon Fong: My bachelor’s party is next weekend. And it’s like, I’m already married. So it’s kind of weird for anybody that’s getting married during these times. So my heart goes out to anybody that’s listening and is having similar issues, because it’s not fun.
Kim Sutton: Even to do a bachelor’s party now?
Brandon Fong: I don’t know, I didn’t get to have one beforehand. But I mean, my best man’s got that all figured out what’s going on, but it’s not technically a bachelor’s party. I don’t know what you call it anymore.
Kim Sutton: No. I don’t mean like, now that you’re not a bachelor. I just mean, logistically, because, okay, I’m a woman. I’ve never been to a bachelor’s party. But strip clubs, I can’t imagine our open. Bars are getting close to 10 o’clock, at least here in Ohio. It might just be a tailgating, an awesome tailgating party.
Brandon Fong: I think for us, we’re doing an escape room. We’re gonna do axe throwing or something like that. I don’t even remember what my friends–
Kim Sutton: They’re you. Yeah.
Brandon Fong: Hopefully, it’s all good.
Kim Sutton: Okay, so COVID’s done, quarantines done, you’re married, with the wedding having actually taken place, all of that. What excites you most?
Brandon Fong: I think, travel again. I was very blessed when I was working with Jonathan. I’ve been to 23 different countries with my now wife. So we’ve been all over the place and I just love experiencing new cultures and trying that kind of stuff. We originally had a trip planned for Florence, Italy. Actually, like two weeks, it was October 14 or something like that, but because of all the stuff, we can’t. There’s mandatory two weeks quarantine when you arrive, and our trip is only two weeks. So you would get there and stay in an Airbnb for two weeks and then leave, no point in that. But yeah, answer your question. excited to travel again.
Kim Sutton: Yeah, yeah. I’m an introvert, but I miss events, person events. And right now, my events are limited to Girl Scout meetings with social distancing, and soccer games with social distancing. And there’s nothing like sitting on 90 degree bleachers with your mascot. So yeah, events and just having adult time out of the house without masks would be really nice.
Brandon Fong: Yeah, that will be nice. Wearing masks in the gym is my least favorite, because our gyms are still open right now. But like doing cardio day with a mask on, it’s not fun.
Kim Sutton: We really have to, I wondered how that was being handled.
Brandon Fong: I mean, our gym is pretty, we have our machine space and stuff like that. But yeah, we’re supposed to be wearing masks during cardio and that kind of stuff, which is not fun.
Kim Sutton: Well, here’s one for you. I know we’re time stamping this, for listeners who don’t have kids, I just need to put this out there, my son is in orchestra. Orchestra can still happen because it’s stringed instruments, they’ve got their bow and it’s not like it’s spewing air all over the place. The band of that school though is not practicing.
Brandon Fong: Yeah, I get it. That makes sense.
Kim Sutton: And it just blows my mind. No pun intended, it blows my mind. They have them all socially distanced in the auditorium, but they’re still not practicing. And I get it, but it’s painful. I mean, it’s painful for me to watch the kids who are being so impacted. I’m not even going to get into my thoughts about whether we should open or not because I don’t honestly know, I just gotta say. I want to ask you one more question though, about everything that’s happened as a result of quarantine. Do you think it’s been beneficial for your business?
Brandon Fong: For me, my wife calls me a hermit all the time, and I fully embrace that I’m a hermit. Anyways, normally, I work from home, work 100% remote, my business is remote. So whenever I do work, outside of quarantine, I would go to a coffee shop, or I would go to a library. But now, I don’t even have that travel time, I just get to work here. I think it’s definitely, well, some of the benefits of this is the fact that people are more open to remote work. They’re more open to pursuing careers, entrepreneurial careers, and being more open to consuming online education products, because that’s the world that we’re in right now. So I think it’s going to do good in some ways. Obviously, not many ways. But for my business, I think it’s helped in some ways.
Kim Sutton: And for somebody who’s about to enter yet another new year, I can’t believe it’s not that far away now. Thinking that they can’t sell anything due to what’s been going on in 2020, what do you have to say to them?
Brandon Fong: Are we talking about like a brand new entrepreneur that hasn’t started or like an existing entrepreneur?
Kim Sutton: It can be anything.
Brandon Fong: I’ve had the opportunity of being in, I was in Genius Network, I’m in another mastermind that I really love right now that’s a similar caliber, it’s called Tribe of Leaders. Everybody’s growing right now, believe it or not. I think it’s a limiting belief to think that, Oh, because of all this stuff going on, you can’t grow. I would challenge people to think outside of the box and look for solutions. Because people are hurting right now, people need help. The biggest businesses are built during times of recession, so now is not the time to be scared. I think now is the time to really look at how you can serve and play at a higher level than you were before. Challenge yourself because like, the new normal, there is no going back to the way things were. So if you really want to grow, I believe that now is the time to put the accelerant on and really look at how you can serve people during these times.
Kim Sutton: My church, or the church that my husband and I were watching, we were watching it before all of this, we were watching it on YouTube, it’s the community that we really connected with. So rather than go to one of our local churches, we felt really pulled to watch this one online. But they’ve been able to grow. They were already huge before this, but they’ve been able to quadruple if not 10 times their numbers, because they had been forward thinking before. They didn’t think small. They had faith in themselves and their abilities. I’m not just talking to people who are religious backgrounds. I mean, I’m a Christian, I don’t care if you’re a Christian or not, but have faith in yourself. Know that just by taking little actions. I mean, today, you can create a one sheeter little tiny guide on Canva that can help somebody. And when you get it out there in front of people. I mean, you’re a digital marketer to Brandan. When you get it out in front of people, there will be somebody who comes back and like, okay, how can I hire you? Because I really don’t have time to put this together, but I want it. How can I hire you at another level? Because I really want to sell results, right? I really want the results that you’re promising, or that you’re not promising. Don’t promise, please, that you’re proposing here, but I can’t do it myself. So don’t be afraid to sell. I’ve seen clients or I’ve heard clients tell me that they can’t sell, and all I’ve been able to say is, why not?
Brandon Fong: Sell is really a relationship at the end of the day. I mean, it’s really just finding, having a genuine conversation with somebody. It’s like if your products and services are good, and it’s like something that you’re creating that adds a lot of value to you, it’s really not much of a sell. So many people talk about webinars, challenges and all this stuff and like, yeah, it’s all setting good. But I truly believe at the end of the day, if you have an irresistible offer on the right target market, there’s no sales process. If you’re somebody that is dying of starvation in the desert and you bring a bottle of water, you don’t have to put a webinar on to sell them that bottle of water. So like, I think that if you’re selling something, there shouldn’t be that much resistance if you have the right target market, and you have the right offer.
Kim Sutton: Absolutely. Brandon, I’ve loved every second of this. Where can listeners find you online? Connect? When’s your podcast launching? Yeah, all that great stuff.
Brandon Fong: Yeah, so my podcast should be launched by the time this episode comes out. I’m recording right now and doing all that good stuff, but everything can be found on my site at brandon-fong.com. The one domain I don’t own is my actual name ‘coz somebody had that before I started buying domains. But brandon-fong.com. And I’ll put together a special link for you guys listening to this podcast, brandon-fong/kim, I’ll put any bonus resources if you’re interested in implementing The Magic Connection Method, and you’re looking at ways to connect with people. Or if you want more information on 7-Figure Millennials, I can make sure that that’s all set up for you guys.
Kim Sutton: Awesome. Listeners, don’t worry if you didn’t get that link. Regardless of whether you’re listening on your favorite podcasting platform, if you’re watching on YouTube, you can go over to thekimsutton.com/pp679. Especially if you’re driving, please do not try to go right now. But you can go to thekimsutton.com/pp679, and get all the notes, all the books that we’ve discussed today, those will all be listed, the transcript and all the resources that we talked about. So just head on over there. Thank you so much. You’ve got me thinking, and I actually want to figure out what I would put where the S-T of hustle is, to change that sign up a little bit.
Brandon Fong: You’ve encouraged me to definitely explore a different sign. I did create that a while ago, and I realized that that is something that I should probably adjust just because of the social stigma and like what most people believe that word to be. So yeah.
Kim Sutton: It’s a fabulous sign. No, I’m just wondering if the S-T out of hustle, what other word could be made besides humble just by sticking to other letters. I’m going to be thinking about this even though it’s not something that should be occupying my brain right now. Do you have a parting piece of advice, or a golden nugget that you can share with listeners.
Brandon Fong: I believe you’re always just one connection away. Like at every point in my life, it’s always been somebody that showed up. Especially during these times, we’ve been talking about this kind of COVID related stuff, connection is really what people are hungry for, so if you’re stuck, I think the answer is really not how to solve it, but rather who can help you solve it. If you’re battling with lots of things right now and you’re feeling a little bit stuck, chances are somebody has the answer. And instead of trying to do it all on your own, you’re just one connection away from making that happen.
Kim Sutton: Thank you so much. It was awesome chatting with you.
Brandon Fong: Yeah, thank you so much, Kim.