The best blogs come from the author’s inspiration and expertise.
You cannot force inspiration. How many times have you had a word or name on the tip of your tongue, and as long as you tried to force yourself to think of it you could not? But as soon as you stopped trying and started thinking about something else the name or word came right to you?
This has happened to me plenty, and this is how the Sutton Creative Studios blog sustains itself. My notebook has a permanent residence in my purse because without fail I will think of an article when I am out and about. Just this past weekend I sat through three sports events for our boys and came up with three new articles. One was entirely drafted out while the team was still doing warm-ups!
Even if you’re not looking to make money with your blog, it is YOUR blog. Your insight is what the blog is based on. Speak to your audience in your own true voice, and about topics you are passionate about. That’s where blogs come from.