PP 170: Doing Podcast Rounds with Dan Moyle
Quick Show Notes: Dan Moyle
“All marketing is about having the right conversation with the right buyer persona at the right time.”
Dan Moyle and Kim chat about the benefits of being a guest on podcasts, including some of the most important Do’s and Don’ts. They also share a more personal conversation about their families, the need for faith, Dan’s Why and their childhood dreams..@danmoyle and @thekimsutton chat about the benefits of being a guest on podcasts, including important Do's and Don'ts. They also chat about their families, faith, Dan's Why and their childhood dreams. https://thekimsutton.com/pp170 #podcastClick To Tweet
Connect with Dan Moyle
Interview Valet Website: https://interviewvalet.com/
Dan’s Website: https://theinboundevangelist.org/
Kim Sutton: Welcome back to another episode of Positive Productivity. This is your host Kim Sutton and today I am thrilled to have Dan Moyle, the Chief Marketing Officer with Interview Valet with us.
Dan, it’s so awesome to have you here. Thank you for joining us.
Dan Moyle: Good morning, Kim. I’m so happy to be here and be recording with you and just spend time chatting with you.
Kim Sutton: Oh, yes, me too. Dan, can you give a little bit of background about where you were before Interview Valet and what you do with them?
Dan Moyle: Yeah, absolutely.
Uh, before Interview Valet, I was the marketing director for a regional mortgage banking company. So really exciting. We believed in the inbound marketing strategy and philosophy, and so I helped grow the the marketing team from zero.
Dan Moyle: When I started, it was just me up to a team of eight with some great success using digital and content and inbound and all these buzz words and just really love what I did. And before that I came from actually a TV news background. I was a TV news producer for a morning show in Southwest Michigan for CBS affiliates, so I’ve kind of kind of had an interesting journey so far, but a lot a lot of fun.
Dan Moyle: And then now for Interview Valet, as the chief marketing officer I not only do the marketing for Interview Valet, but I help our clients.
And so what we do is we help break into the podcast interview marketing world for our clients. So we have speakers authors, inspiring thought leaders, life coaches, business coaches, emerging brands, we help them reach the ideal relevant audience through podcasts, interviews. We do it with a whole lot of fun and flair. And yeah, so I get to help our clients and help our brand grow.
Kim Sutton: Before we get too far in, in a previous episode, and I’ll have it linked up in the show notes we had, I had Tom on from Interview Valet, and one of the things that we discussed was how he does not have his own podcast yet, but how much success people are seeing by getting themselves on other podcasts.
It never ceases to amaze me how many people think that they need to start their own podcast in order to spread their name. But in all actuality, it would be just as beneficial if not 10 times more just to be getting on the podcasts of others.
How many times in conversations or in social media interactions are you finding yourself having that conversation?
Dan Moyle: We have it often. You know, I have it when when my friends and family asked me what I’m doing now. They try to explain it to myself. So you have a podcast? Well, no, it takes a whole lot of work to do a podcast not only does it take the creativity and the… but it takes the drive; takes the consistency ;it takes the production.
Dan Moyle: There’s all these things, you know, can people like you put in so much work into it and it’s a passion. I’m the fortunate one right now as an interviewee that I get to just basically show up and talk with you and and have a great conversation. So yeah, we… I have that conversation a lot, whether it’s professionally, people asking us, you know, Oh, so you help us start a podcast? Well, no, here’s what we do instead. Or it’s more informal conversations. I have it, maybe not daily, but pretty darn close.
Kim Sutton: To say there’s a lot of work… Oh, my goodness.
I am not saying that podcasting is not growing my business because it definitely is. However, to say that it’s a lot of work is… Oh… Wow…
I just had a realization actually earlier this week. I’ve been editing my own episodes for the past three months just because I need to get restarted with my editing team. And that’s a bad excuse. I know this is a Positive Productivity podcast where I talk about how you need to delegate, and get things off your plate so you can focus on what you really need to be doing.
Kim Sutton: Well, I wasn’t too… Listeners, I struggle just the same as you. I calculated, Dan, that I’ve spent over 75 hours a month for the last three months editing my own episodes.
Dan Moyle: Almost a full time job.
Kim Sutton: Two full time jobs, I calculated how much that time would have been worth had I been working on billable projects, I just put my head down. I’m not gonna cry about it, but it brings me something to talk about on shows like this and make people think, wow, what am I doing in my business that I shouldn’t be doing?
Listeners, do not edit your own episodes. Period. Time suck.
Kim Sutton: Going back to how much exposure people can get off of being on other people’s episodes, that’s been huge for me. And honestly, I’m trying to think of how to say this delicately for anybody who might be thinking about starting their own podcast, I received more feedback by being on the shows of others than I honestly have been on my own.
The first three podcasts that I guested on, I had three more requests off of each to be on additional podcasts because people listened to them. And yeah, that blew me away. But it also gave me the podcasting bug. So here we are.
Dan Moyle: There you go. See, I think that’s the key is that, you know, you can… When you’re trying to grow your business or trying to, you know, spread the brand or the gospel, all these different things, right, you reaching an audience that already exists, is more efficient, less expensive, and just better ROI in general than building your own audience.
Dan Moyle: Now, as people like John Lee Dumas have shown, building your own audience can be extremely beneficial as well. It just takes a lot of time and a lot of effort. And so you know, if you’re willing to do it, yeah, go for it.
Dan Moyle: I mean, I’m… I have a friend right now that I’m talking to that may be a client of Interview Valet at some point, but he’s also starting his own podcast, and I told him, that’s great. I think it’s a great idea and the way he wants to do it as sounds like a terrific style and his personality will come through. But I said, you know, but also consider as you build that, go on other podcasts and tell your story because it’s not just about you know, selling your products. That’s not an infomercial. It’s just telling your story and, and engaging with folks. And when they like you, and they get to know you, and then they trust you, then they’ll do business with you. And that’s great through, you know, conversations and interviews and stuff.
Kim Sutton: I had never really thought about it until just now it’s one of those little thoughts that come up randomly, but guesting on other podcasts is almost another form of affiliate marketing, because you’re reaching. I mean, when you have affiliates in your business, or you’re doing joint ventures, you’re getting out into a whole new audience that you wouldn’t have reached any other way. And you may not be making immediate revenue, but you very well could be but you’re reaching that whole new audience.
So while JLD does have a following of… I don’t even know how many people… you have the potential of growing your own list exponentially with every single episode on somebody else’s podcast that you’re on. versus doing your own? I’m not saying that doing our own we can’t but yeah…
Dan Moyle: yeah, well, you almost feel like there’s a limit. There isn’t a limit, but you almost feel like there is one as you’re growing your audience because you get to those plateaus of, Okay, I’ve got, you know, 1000 downloads now now what I’ve only got, you know, 10 reviews and nobody wants to leave a review and may feel, you know, constricting and it really isn’t.
Dan Moyle: Tere’s always those growth points, and you have to be more productive to get to those and get beyond those. But yeah, I mean, it’s, it almost feels infinite on the other side of it. It almost feels infinite when you go on other people’s podcasts. And the great thing is…
Dan Moyle: I love how you mentioned Tom earlier from Interview Valet, I love one of the things that he says I picked up on this a while ago, gives a value.
It’s nice to get a gift card from somebody and say here’s you know, 20 bucks to Starbucks or to you know, in our area, big big coffee or whatever. But but really a personal introduction as a business person, a personal introduction is so much more valuable and that’s what this is, you know, Kim.
Dan Moyle: You and I talk and and your listeners are listening in. It’s it’s a personal introduction. If there’s anybody out there that hears this and says, “Yeah, you know, podcasts, interview marketing really does sound interesting.” This is a personal introduction.
Dan Moyle: They they already know, like and trust you. So kind of by default, because you and I are getting to know each other and you trust me, they will too. And it’s that just hey, here’s a, you know, it’s networking, but in it through an AR an audio experience. I love it.
Kim Sutton: I had a chat yesterday morning with a guest and it was actually her recording. And in the course of that conversation, we are talking about both of our businesses and listeners, you know, I’m completely transparent about what I’m going through, Hey, I just shared how much time I wasted on editing. However, by the end of that conversation, when we had our post call chat, she’s actually referring me to her business coach that she’s been working with for three years.
So it’s not even just about who the listeners are, but the world of networking opportunities and connecting with the people that we need to grow our business or uplevel our life. It’s amazing.
Kim Sutton: Dan, I need to share a quick story with you just to show the, the power here. I was going through a very popular podcasting course website last night, I don’t even know how to say course community website last night. And there was a list of all the different podcasts that community members have and whether or not they’re accepting guests or are willing to be guests. And one popped up in my face. And it was about video game developers.
My husband is a video game developer, but he doesn’t listen to podcasts. I was surprised last night actually, after I made this discovery about this video game developer podcasts without my husband even had my podcast downloaded to his computer because he, as far as I know, he had never listened to it. But I showed him that this podcast was out there. His eyes just lit up. He’s like, oh, because he’s been struggling. It doesn’t matter what industry we’re in. There’s a podcast out there that will resonate with our niche niche market and in help us share our word and the impact that we’re trying to make.
Kim Sutton: He subscribed to it right away. I thought it was actually going to be the first podcast that he ever subscribed to. But he’s excited now because when he finally launches his game, he knows exactly where he can go to be a guest on somebody else’s episode on somebody else’s show and get exposure for himself.
Dan Moyle: That’s awesome. I love that. I love the world of podcasting. It’s so cool.
Kim Sutton: Yeah, I actually went into the Facebook community for that group and I posted that he had done that, and they were so excited. And then I sent I actually did reach out to the host of that show. I took a picture of the back of my husband’s head — he has no idea — of him listening to the episode.
We love to hear these things, listeners. We love to hear that you’re listening. So do not hesitate. You may think that we’re way too busy, and quite honestly, we probably are. But we have time for your emails and messages.
Kim Sutton: So whether you’re listening to your friend who was a guest on my show or on anybody else’s show, or you’re listening to yourself, just let us know that you’re listening.
And I think actually, this is a segue into a question that I have for you then when it comes to guests’ marketing. What are some of the biggest mistakes and some of the biggest yesses? I can’t think of a better word than yesses right now that guests can do when they are a guest on somebody else’s episode.
Dan Moyle: Yeah, the mistakes happen. Simply out of I think not understanding that a podcast is a media appearance. I mean, it’s a big deal. You know, the fact that I get to be on your podcast, Kim, and you trust me to have me on here, I take it very seriously. I showed up, you know, early. I showed up prepared. I listened to the show ahead of time.
Dan Moyle: You know, unfortunately, I don’t have an unlimited amount of hours in the day. I can’t listen to everybody’s podcasts, all of them. But I listen to a couple of shows of each one before I go and I look at the information the Interview Valet gives me as a guest and I get to know who you’re talking to, you know, if you had a specific name for your listeners as a group as a tribe, I would try to get to know that kind of thing.
Dan Moyle: So I show up prepared, show up with a story. I don’t want to make it an infomercial, you know, it’s not going to be “Well, Kim, great question. But let me tell you about our services.” I’m not going to do that, because that’s just lame. Nobody wants to subscribe to an infomercial.
Dan Moyle: So so that’s those are the mistakes that people make. They, they unfortunately, don’t treat it as a media appearance and treat it with, with that, that kind of, you know, respect, right.
But I think what what people do well, and when, when it is successful is when they do, you know, tell their story, you know. If I came to you with a great, hopefully, I’m coming to you with a great story, and it resonates with people, then you can say, Oh, yeah, by the way, you know, here’s my website, here’s where you can find me. You know, here’s some information.
Dan Moyle: You know, when I go on, specifically marketing podcasts, I talk about my inbound evangelist kind of persona, and we talk about video marketing, or we talk about inbound marketing, or you know, tips to getting on podcasts. I can always point them to resources that help them. Again, I’m not trying to sell anybody, I just want to help folks. And I think that’s where people really see the success is send them back to your website to a specific page with resources for those listeners.
Dan Moyle: And when the story resonates with folks, they will come back to you and they will talk to you. And they’ll begin that conversation and just understanding that, you know, all marketing, whether it’s podcast interview, marketing, or inbound marketing, or traditional advertising, marketing itself is a is having a conversation with the right buyer persona at the right time. And so it’s just having that conversation. So I think those are that’s the don’t do’s and the do’s.
Kim Sutton: I want to add one more…
Dan Moyle: Please do
Kim Sutton: Yeah, please share the episode with your friends and family and your social media networks after you guest.
Dan Moyle: Absolutely.
Kim Sutton: We love that.
(Transcription still being cleaned up. Thanks for checking it out!)
Dan Moyle: Yeah, that’s one of those. That’s one of those tips that we give in our nine tips. 10 tips is the kind of content is promote, promote, promote. Absolutely.
When authors are working with a publisher, you know, to get their book published. I think a common thought mistake is that They think that the publisher is going to get out there and market at all for them. And very commonly, this is not the issue or this is not the case. Like they have to be the ones that are out there and marketing their book, they have to sometimes hire a whole marketing team to take care of marketing their book for them, because it’s not always part of the package. And there’s only so much that we as the host can do so. If you’re already using a an evergreen tool like Edgar Yes, it is a plug But no, I’m not paid for that. If you’re already using something like Edgar add any shows that you are a guest on to your marketing materials in there so that I would love to see evergreen tweets going out tagging me and saying hey, go back and listen to this episode that I was on positive productivity. That would be incredible. It’s not a set it and forget area. It’s not a one time marketing opportunity, folks, it’s it’s podcasts that are not date specific can go out for all of eternity. Dan, before we got into this chat, we realized that we both have blended families. And I’d love to jump into the kids side of this for just a moment. First off, would you mind sharing a little bit about your family?
Oh, sure, absolutely. My wife and I have not been married a little over six years. We came into this as second marriages for each of us, and we each have a daughter. So I have two daughters. And yeah, they’re right now they’re 11 and 12. So I’m on the verge of teenaged them with my girls, but I’d say I was it’s funny because actually last night, I was taking my my oldest plays volleyball at her school and I took them took her over to a restaurant where they’re having a fundraiser for the school and three of her friends wanted to ride with us. And so I had a van full of young ladies. And you know, they wanted to listen to music. So listening to the pop music station, which she of course, you know, I can’t stand however, as a heavy metal and rock and roll fan, but, but it was just I just kind of struck me as this moment of man. I’m a dad of daughters, and they have their friends and they’re having a ball and they’re laughing and they’re talking about this for Or, you know, whatever. And I mean talking positively but like, just having that conversation I thought, Man, I’m so blessed. I love having this international my children. They are amazing humans. Both of them are my youngest is very, very creative and kind and loves animals and wants to be a vet. And my oldest is extremely compassionate and empathetic and, and wants to be an actor and they’re just amazing kids and my wife is a wonderful person who is grounded me, my head in the clouds, super positive attitude and like, yeah, we’ll just figure it out what you know, we’ll just, we’ll figure it out. Let’s go to vacation to you know, on an African Safari, we’ll figure it out where she’s more the feet on the ground. Okay, let’s figure this out before we decide, you know, a great balance to me and it really helped me to get steeped in my face was so much support to me and belief and respect and just a great partner and everything that we do. So that’s my family.
You sound like you too, and your whole family are very similar to ours. Am I Husband and I had been together for almost seven years. We’ve been married for almost six. We came in with a few more kids each and then God laughed and gave us three more. Oh, yeah, yeah, we each came in with two in Yeah. Then we have our four year old and two and a half year old twins. Wow. Dan, be careful. Yes. You say you’re done. Make sure you’re done because we went in to say that we were done and the doctor told us to sit down.
Man Yeah. I love God sense of humor.
Oh, yes. It’s incredible. But I love how you said you know you are Let’s do it. Let’s do it. That’s exactly how my husband is. And I’m more the practical I want to see how it’s going to work. But sometimes we do just have to have that faith that it is going to work out. Actually not just sometimes all the time because it when we start to doubt ourselves. That’s when it starts to crumble. And the more it crumbles, the more we act out and it’s that’s a that’s a low Valley to come back out of when we have to climb around. Confidence wall it does feel like rock climbing sometimes. You know where’s that next handle that I can grab on to to get myself up? Do your daughter’s ever listen to podcasts?
Dan Moyle: Actually, my oldest discovered the podcast Welcome to Night Vale. And I don’t know if you’ve heard of it, Kim or if your listeners have no it’s it’s basically an old school radio program with one narrator kind of just reading the news. But talking about this, this community and it’s very fantastical and fantasy oriented and almost like a sci fi magical something world. And so when she heard that I was doing this new job with podcasts at the same time she had a camp counselor say to the kids in this summer camp, you should listen to this Night Vale podcast and she’s like ooh, a podcast. And so she discovered that and so she loves it and it’s so funny to think about. You know, here we have you know, we have Netflix we have Hulu, we have movies, we have our iPads, if all these different devices. Take our our attention on our site and everything right? And yeah, she’s listening to a podcast that is completely audio. And like, you know, I swear they have probably Foley artists from the old school radio days and just just awesome. And so she listens to that. And then that’s about it for now. I think we’re looking at maybe some other kind of, you know, podcasts that accompany TV shows that they like, but But yeah, she discovered that one and just made me laugh.
I’m asking because I’d love to see the younger generations get into podcasting. earlier last night, my 15 year old son, I was amazed. He started a PayPal account. I was I didn’t even know that he was old enough to do it. But he started the PayPal account because he set up a streaming software so that when he’s playing video games, he can be streaming and accepting donations. I had never thought about this. But I think I have an entrepreneur son.
Dan Moyle: I love it. Isn’t it amazing? My youngest my 11 year old she loves to she has the Littlest Pet Shop as toys Just as like monster Hi, I’m Barbie and I know she’s a very imaginative person. But instead of just playing or like asking me to play, which I’ll do I love to invoices with her when she was younger, but she’ll actually set up and like record movies, and she’ll do videos, and she’s had me post them on my YouTube page. We haven’t started one for her for her. Yeah, I think she’s still a little too young for that, in my opinion. But yeah, at 11 it actually was like, at nine years old, she was doing these videos. So 910 11 years old, just creative, like just, yeah, you’re a Kim. They’re, they’re entrepreneurial. They’re, they’re creative. It’s amazing to see them get into these things at a young age.
That is so funny, because that’s what my littles are watching on YouTube kids right now is the little videos where kids set up you know, their, their play houses, and they’re, they’re doing all this acting with their little characters. And it’s amazing though, to see how many downloads and how many views these videos are getting. And then I the positive productivity planner shameless plug. I know We’ll be coming out soon and the company that is helping me produce it. The gentleman that I’m working with his family has a YouTube station there in Hawaii. And they get 10s of thousands of views for every single episode that they put out. And they’re getting five to 10,000 for plugs for products, and it’s just a short little plug inside the episode. Hey, we’re gonna eat breakfast. So the box of cereal, there goes more money into the college savings in a little light bulb went off in my head. And I was like, wow, that’s that’s amazing. But I think with the Hey, it’s positive productivity around here, not perfection. My house is never prepared for for streaming, just period. That’s why I do a podcast. Yeah, yeah, looking around my office right now. It’s a good thing that this is not a live show. People would be like, Whoa, listeners if you want to try to come tackle my five kids in the house sometime. You are more than welcome. But I do want to go back actually the kids in poverty. Have you heard of Niva? Li recolor,
superpower kids, I think I’m so bad about the names listeners. I will put this in the show notes which you can find that KIM sutton.com forward slash p p 170. neiva is eight or nine years old. And I met her at a podcasting event last month. And she hosts her own show. And she has tons of downloads and she’s getting big, big people on like big people that I haven’t even gotten on my show yet. Wow. And she has her YouTube show, but her parents are both podcasters too. I just think it’s amazing though. And what I also think is amazing is my son plays competition travel League Soccer, my 11 year old. So rather than try to find a radio station that travels with us, because we don’t have Sirius or anything like that yet. I’ll turn on the podcasts on my phone. So he’s got the whole he’s got all of jL DS questions already worked out in his brain. That’s what he’s gonna ask. And so we’ll actually have conversations. He will interview me as if he is jld.
Wow, that’s awesome.
So I guess he’s preparing me someday, you know, when I go to try to be on there. There you go. Yeah, I know what the questions are because my son is walk through them enough times. I love it.
Dan, what is your WHY?
Dan Moyle: My Why? Gosh, if you can’t hear it, my voice my Why is my family. I want to leave behind a legacy of two humans, two women, two young ladies right now, who can change the world through servant leadership, through positivity through empathy. Gosh, even just yesterday, I started thinking about some of the things going on between my family and politics and friends and all these other things. And I thought, you know, at the root of it, a lack of empathy for others seems to be such a thing. So I just stopped and started thinking about it said, You know, I actually stopped and prayed. Just give us as a nation as a world more empathy and so So my Why is to give my daughters that example. And to serve others, you know, not only not only to show them that example, but just to serve others. I love volunteering. I love what I have when I have a team that I build, I love being their servant leader. You know, I want to lead us I want to, I want to be the boss. But, but I want to I want to serve and make other people better I want to do I want to live the zig ziglar thought of help other help as many people as you can, and you’ll be lifted to kind of a thing. So that’s that’s my Why is my mike my family, servant leadership and just making the world just a little bit better than when I left just to help others.
Kim Sutton: When you were a child, middle school, high school, what did you want to be when you grew up,
Dan Moyle: I wanted to be in either a rock band or be a writer. I can’t sing and I don’t have a natural talent for playing instruments and had to work really hard at it. So I gave that up and decided I wanted to writer and, you know, in a practical sense, I wanted to be a teacher, I actually went to, you know, through in high school, I did this program as a senior to be a teacher and I decided that that wasn’t exactly what I wanted to be at the time. But I knew I wanted to teach others and help others and be a writer in some way. It took me a while to get to that point. I consider myself now a writer. I mean, I wrote a book I write for for marketing. I love writing. And so I still consider myself that, but I get to be other things as well. So yeah, I really wanted to be the next Metallica. But it didn’t work out. So you know, writer, I’ll take that.
That’s hilarious. I wanted to be an architect in outer space.
Oh, that’d be great. The International Space Station. Yeah,
exactly. That’s what I was thinking but I can’t stand science. No, I need to revise that. I did not like science class. I love science. Yeah, but don’t make me sit in the lab and and work on. Ya know, just I’m too creative. That,
huh? That’s cool. If social
media had been around when we were younger, I’m not putting an age on you. I have no idea how old you are. But I know that when I went through school, social media was not out. How do you think our lives would be different? Do you think they would be different?
Man? Yeah, I think they would. Absolutely. I think social media has become social media is an amazing world changer. It can be used in an amazing way positively or negatively. Unfortunately, so many people focus on the negative i think we miss the positive. I love the stories of like, I read an article where a mom had written an op ed piece for a magazine or for publication and talked about how social media changed her daughter’s life and of course, you know, the headline you think, Oh, this is going to be terrible. What is it and you click on it, you know, as we as we do, like, like a fool I did, but it was so positive. And basically her daughter was sick. And because she only ever saw her daughter, you’re taking selfies and Snapchatting under her friends. She didn’t realize the connection that that made with this young lady’s friends and stuff. The like two weeks that she was off of school. Every day one of her friends out of their own kindness of their own heart out of their own gumption did something for her whether it was ordered her lunch to be sent and delivered, you know, a friend order pizza or a friend came by with burgers, or these kind of things, or friends that just stopped to see her that never that like, I don’t think we would have back in our day. I mean, I wouldn’t have at least. So social media can be such a powerful thing. So I think if social media were around when I was a kid, my life would definitely be different. It’s hard to say how cuz I’m trying to live that through my daughters right now and teach them how to use it responsibly. I can tell you, I certainly would have been an idiot on social media. In my younger days, I was a little more opinionated without a filter. And so I probably would have been annoying on social media. I probably would have done some stupid stuff and have it recorded forever. So I’m glad that it wasn’t there. But But yeah, I mean, the the connection we have with the world is absolutely amazing. I never would have thought as a as an 11 year old, you know, like to like, like your son to start a paper as a 15 year old to start a PayPal account to stream, live and get donations and you know, or as an 11 year old with my youngest to create videos and put them on the internet. I never thought of that the audience that they have at their fingertips is absolutely incredible. So yeah,
yeah. And I’m so happy to see that they’re doing it for good. Like one of the conditions, my 11 year old, we’re making him wait until he’s 13 to get a Facebook account, which he absolutely can’t stand, but that’s their age. So that’s one rule that we’re gonna stick with. Because, as you were saying about when you are younger, my 11 year old has problems with this filter. But for the 15 year old, his condition for being on Facebook right now is that we have to be his friend. And Don’t be an idiot. Because if we see I mean no cyber bullying and treat others with respect and they, unfortunately, yeah, that’s what I was waiting for you to talk about when you were talking about the woman who wrote the article. I was waiting to hear about Sorry about cyber bullying, which is so unfortunate because there’s not more positive out there.
Yeah, I signed up for I like the page. Good News Network.
Oh, I love the Good News Network.
Man, I just and that’s one of the first thing when I, when I opened my Facebook feed, that’s they are the first thing I see every day and I love it because it starts me off. And that Okay, I’m gonna look for positive when I see something negative I scroll past it, or I try to speak positivity into it in some way, you know, leave a comment that builds people up or whatever. But yeah, there’s there’s far too much negative. So when we can focus and share that positive, and teach our kids that I think that’s huge.
So you’re a writer, can you tell us about your book and where we can find it?
Sure. Yeah, I’d love to, um, my book is focused. I’ve got kind of two two types of readers. I think. The title is as long and cumbersome but it is what it is how I turned journalism into an inbound marketing career. And what had happened was I went from that TV newsroom into a marketing career without having an MBA or any other kind of experience. Simply because of my my writing. My social media presence and reach my understanding of digital communications, my experience with video as a TV news producer and editor and that kind of stuff. And that turned into a marketing career. And I wrote the book to help either journalists, you know, whether it’s reporters, photo journalists, producers, editors, from newspapers, real again, reporters, get out of journalism when they’re ready and into marketing. So I think it’s such a natural shift. But it’s also written from a standpoint of, hey, if you own a business, or if you’re a CEO, or you’re somebody that hires marketers, here’s your new marketer, a journalist, somebody who can write somebody who can do some kind of video or social media presence, you know, building an audience is so important. So, so that’s the book that I wrote how I turned journalism into an inbound marketing career. And it’s actually interview valet.com forward slash productivity. You can download a free excerpt there for your listeners. They can buy it on Amazon, but they can also just From there, so I go to my website and download it for free. I put it on Amazon just to kind of, you know, get it out there and self publish it, but honestly, it’s on my website too. So interview bellator comm forward slash productivity,
fabulous and listeners again, all the links that we’ve talked about and resources will be on the show notes page at KIM SUTTON comm forward slash p p 170. I have one. Well, I guess three last questions. But one last question until the final two, do you have a daily mantra,
um, I don’t really have a daily mantra. I know I’m a faith person. I spent the first few minutes every day of giving a grateful prayer to the creator of everything to my to my God. And I try to spend every day at the first few parts of my first 15 minutes or more in a Bible study of some kind. So that’s really my mantra is just give it give it to God. Thank you God. That’s really my my attitude every morning as much as I can.
I love that. Dan, have you ever listened to Joel Osteen podcast?
I have not listened to Joel I familiar with him of course, but haven’t actually In this podcast,
it’s an excerpt from his weekly sermon. And it’s maybe it generally goes between 15 to 30 minutes. But it is amazing. It blows my mind every single week. And almost every week, Victoria also has something as well on the podcast. But I’ve I forwarded it numerous times to my husband or, or acquaintances who would appreciate the message. And it’s always amazing, cool listeners, if you’re trying to figure out by the way, how to listen to all the episodes that you want to listen to. And this is something that I struggle with constantly. Because I have so many podcasts that I’m subscribed to. Dan, I want you to thank Tom for me. I didn’t realize that I could get speed up for my Mac. And now I’m listening to podcasts at 1.25 speed. This is not an ad for them by any means. But it’s amazing how much incredible content is out there and just the ability to speed it up and listen to more I eat podcasts digest them faster than before. So nice. Yeah, it’s amazing. It really is. Yeah. So we already talked about it listeners again, you can find the show notes at that. KIM SUTTON comm forward slash p. p 170. And there will be a link to the resources page that interview Valley is providing for you. But is there anywhere else online? That listeners can connect with you, Dan?
Yeah, I mean, certainly, you know, social media, Dan Boyle is my handle, basically, everywhere. On that interview page, I’ll put my social contacts there to Facebook, LinkedIn, Twitter, that kind of stuff. I have an Instagram account that I I just love to share and see other people’s points of view and seeing life through their viewfinder and I love sharing stuff there. But yeah, and then my, my personal website is the inbound evangelist.org I love talking marketing there and other stuff. So
that’s incredible. Thank you so much for sharing. Dan, what words of parting advice can you share with the listeners? You know,
if If I could just leave the world a little bit better of a place by by leaving a piece of wisdom like make an impact on the world around you serve others and help them to better the world. It begins with positivity. I mean it begins though you talk about Kim positive productivity being positive, having that that positivity in your life. Anyone can start that. So yeah, make an impact, serve others, help make the world a better place around us. That’s that’s my hope for all of us.